The Boro’s Whole Foods has a void where Purée Juice Bar once stood.
Purée officially closed its stall in the Tysons grocery store at 1635 Boro Place on March 31 after struggling to establish a consistent customer base with limited foot traffic, according to a Purée spokesperson.
“The Whole Foods location never really got any traction and never really bounced back after COVID,” the spokesperson told FFXnow. “With so many Amazon shoppers, the location was not sustainable. We were very sorry to make the hard decision to close 3/31 of this year.”
Purée moved into the grocery store on Dec. 18, 2020 as a partner in its Friends of Whole Foods program, which offers store space to independent businesses and retailers.
The company previously had a location at the Mosaic District in Merrifield but closed that shop in August 2021, citing a decline in foot traffic and a desire to focus on the Tysons location.
With its departure from The Boro, Purée no longer has a physical juice bar in Virginia, but it provides delivery service to Northern Virginia as far as Loudoun County.
“Guests can place an order on our website and we will make the juice to order and deliver early in the morning on the date they choose!” the spokesperson said by email.
The company’s flagship store in Bethesda, Maryland, remains open, along with locations at Sibley Memorial Hospital in D.C. and Rockville.
Inside The Boro’s Whole Foods, customers can still find Allegro Coffee, Genji Izakaya, High Point Pub and PLNT Burger.
Hat tip to Adam Rubinstein. Photo via Google Maps