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The facts about baby boomers’ environmental attitudes

Baby boomers care about environmental issues — and they’re doing a lot more than talking about climate change.

As we approach Earth Day on April 22, research from Mather Institute reveals that the majority of those age 55 and better believe that preserving the environment is a top priority, and they engage in a wide variety of environmentally friendly practices.

“The boomer generation has undoubtedly contributed to the longevity of Earth Day since it was introduced in 1970,” says Cate O’Brien, PhD, Senior Vice President, Mather Institute. “Our recent study found that this age group is extremely concerned about issues including climate change and loss of biodiversity.”

More than 90% of those surveyed say that they’re willing to make future changes in the way they live and work to help protect the environment.

Mather Institute is the research area of Mather, the parent organization to The Mather, a Life Plan Community that will open in Tysons in 2024. Baby boomer residents will be gratified that Mather is pursuing LEED Gold certification and incorporating green building practices into the new community.

The Mather will also incorporate biophilic design — a design approach connecting interior spaces with nature that provides benefits including stronger social connectivity, increased physical activity, restorative benefits, and enhanced quality of life. “Research shows that a connection to nature provides positive benefits to people’s mental states and overall well-being,” says O’Brien.

This Earth Day, may we recognize the need for growing more green practices in our neighborhoods, and applaud older adults’ environmental attitudes and beliefs revealed in Mather Institute’s research.

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Minimum Requirements

  • Hair donations must be a minimum of 12 inches

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  • Hair donations cannot be permed, color-treated, or highlighted.

  • Temporary coloring or highlights that wash out are acceptable but must be completely washed out before cutting. Gray hair is accepted.

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