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New wellness center in Vienna offers deals for grand opening

Restore Hyper Wellness has opened a center in Vienna (courtesy Restore Hyper Wellness)

A wellness center that says it can help people defy the signs of aging, if not the actual process, has set up shop in Vienna.

After a recent soft opening, Restore Hyper Wellness will celebrate its arrival at 214 Maple Ave West more officially tomorrow (Thursday) with a grand opening and ribbon-cutting ceremony, starting at 10 a.m.

To mark the occasion, the studio will offer some deals on services and memberships through Sunday (July 30), including $125 cryoskin facials, $100 off premium hydrafacials and 50% off the retail rate for select single services, according to a press release.

“Restore addresses the fastest growing segments of wellness, helping people looking to manage persistent pain, defy the signs of aging, boost athletic performance, and dial up their natural defenses,” the company says.

Restore started as a cryotherapy clinic in Austin, Texas, in 2015. While training for a triathlon, its founders turned to the practice involving exposure to extreme cold that proponents say can reduce muscle and joint pain and give a mood boost — though the U.S. Food and Drug Administration has expressed skepticism of the purported benefits.

Restore’s version of whole body cryotherapy immerses the client in temperatures as low as -165 degrees for up to three minutes. The Vienna location can accommodate up to four people at a time, per the press release.

Other available services include compression, infrared saunas, red light therapy, IV drip therapy and skin-cleansing facials.

Employing about seven staff members, the Vienna center is led by general manager Christopher Pursell, a Manassas resident who worked for PetSmart for 18 years before pivoting to the health and wellness industry.

“What I love about Restore is that there are benefits for everyone — from elite athletes to people like me, who’s just looking to be a better, healthier dad,” Pursell said. “Full-body cryotherapy is like my afternoon coffee — giving me a boost to my mood and metabolism as well as promoting better sleep. I look forward to introducing the many ways Restore can help the Vienna community live life to the fullest!”

The center’s operating hours are 10 a.m. to 7 p.m. on Monday through Thursday, 9 a.m. to 6 p.m. on Friday, 9 a.m. to 5 p.m. on Saturday and 11 a.m. to 5 p.m. on Sunday.

Restore has hundreds of locations across the U.S., including in Arlington and Alexandria, but this is its first Fairfax County site. The company says it plans to open 500 locations by the end of 2024.