Email signup

Town of Herndon considers reinvigorating rebranding initiatives

Town of Herndon government offices (staff photo by Jay Westcott)

(Updated at 2:10 p.m.) The Town of Herndon is once again exploring ways to reinvigorating the town’s rebranding efforts.

At an Aug. 2 meeting, Herndon Town Council member Cesar del Aguila said a rebranding of the town is necessary because the current branding is overdue, confusing and not aligned with the council’s desired outcomes.

He hopes to find ways to unify the perceived value of town amenities and reduce silos between small festivals, the historical district, the farmers market, places of worship, walking trails, bike paths, Metro, sports and community events.

The Town of Herndon’s tagline — “It’s on” — is part of its current branding. Discussions have been underway since last year, when town staff explored rebranding the town as a next-generation small town.

“I’m not sure what’s on. That’s a tagline that’s still out there,” del Aguila said.

Town Manager Bill Ashton II said the town is working on a five-year strategic plan that will incorporate a branding and visioning effort.

Del Aguila said rebranding is necessary in order to maintain and grow the town’s competitive advantage.

“It’s imperative that we acknowledge that we’re in a competitive region for revenue, for dollars, for investment,” he said. “And if we don’t grab that, some other municipalities will beat us to it.”

He pitched coordinating more discussions and a possible timeline at the council’s next strategic initiatives meeting.

Councilmember Pradip Dhakal said the town must first determine if the rebranding effort is a priority and a “high-value item.”

Recent Stories

FFXnow Daily Debrief for Sep 29, 2023

Good Friday evening! Today we published 8 articles that were read a total of 10957 times on FFXnow alone, so far. 📈 Top stories The following are the most-read articles…

A 17-year veteran of the Fairfax County Fire and Rescue Department has been arrested for allegedly stealing drugs stored at two stations for her personal use, police announced today (Friday)….

A total of six new Capital Bikeshare stations may soon arrive around the Innovation Center Metro station. The Fairfax County Department of Transportation will host a meeting this coming Wednesday…

Tysons Corner Center can move forward with new plans for its next phase of development. After a public hearing on Tuesday (Sept. 26), the Fairfax County Board of Supervisors approved…

Public invited: “Fur-th Birthday” brunch celebration for Woofie’s of South Riding-Aldie, Sunday, October 8 at The Lazy Dog Restaurant & Bar

Woofie’s of South Riding-Aldie, providing premium mobile pet services throughout Aldie, Middleburg, South Riding is celebrating its fourth anniversary with expansion to Centreville and Chantilly and its fourth Woofie’s pet grooming van. The franchise, owned and operated by Loudoun County residents, husband/wife team Sebaot Gebre and Teferi Dejene, has grown by 900% since its first full year in business.

Services include:
• Mobile pet spa grooming
• Dog walking
• Pet sitting
• In-home or overnight pet sitting
• Customizable services

Read More

Submit your own Community Post here.

If you have been thinking about buying your first home or haven’t owned one in the last three years, THIS IS FOR YOU!

In the DMV area, it can be difficult to save the downpayment necessary for you to get into your own home. We have a solution. The Funder’s Summit!

We have assembled a summit with different municipalities to tell you how to access their funds for your home purchase.

Read More

Submit your own Community Post here.


We invite you to join us at STEAMOLOGY’s annual FREE STEM Fest for elementary and middle school students, taking place on Saturday, October 14th at South County High School, 8501 Silverbrook Rd, Lorton, VA 22079.

STEM Fest is an exciting

Arlington Metaphysical Chapel Presents Metaphest, October 14-15, 2023

Workshops on: ~ Meditation ~ Intro to Tarot: The Aces and Major Arcana

~ Ageless Aging ~ Past Life Regression ~ Animal Communication and Healing

~ Psychometry ~ Spiritual Healing ~ Self Soul Love ~ Consciously Clearing Clutter ~ Awareness/Mindfulness/Consciousness.


Subscribe to our mailing list