(Updated at 7:15 p.m. on 9/13/2023) A Pakistani clothing store is opening what appears to be the international company’s first U.S. location.
The company — which sells traditional and Western attire, including fabrics and ready-to-wear items — currently has locations in the United Kingdom, United Arab Emirates, Qatar and Bahrain.
Weaves Group operates the Khaadi brand. Shamoon Sultan founded the business in 1998 to “revive the ancient craft of the handloom and popularizing the traditional medium in a contemporary manner,” according to the company’s website.
The company has more than 45 brick-and-mortar stores just in Pakistan, along with U.K. and Middle East locations. It also ships around the world through its online store.
Khaadi expects to open the new store by the end of this year, CEO Rehan Syed said in an announcement by Cushman & Wakefield, the real estate firm that represented the retailer in leasing negotiations.
The store will be located in Suite M11U near Barnes & Noble and Urban Outfitters.
The Tysons Corner Center location will mark the launch of ambitious expansion plans for Khaadi, which hopes to open “as many as 30 stores in the U.S. and Canada, as well as distribution and eCommerce centers.”
“Khaadi is one of the world’s most exciting fashion brands, producing unsurpassed quality and a fusion of style to compliment both East and West,” Cushman & Wakefield Managing Director Eric Lestin said in a statement. “Tysons Corner, with its strong demographics and location, offers an excellent launching point for the brand in the U.S., and we look forward to continuing our growth-partnership across North America.”
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