Email signup

Infared sauna studio eyes West Falls Church for first Virginia location

Perspire Sauna Studio is expanding to Virginia with three franchises planned in Fairfax County (courtesy Perspire Sauna Studio)

An expanding chain of sauna studios is targeting West Falls Church for its introduction to Virginia.

Local entrepreneurs Michael Sobhi and Michael Baffa will open three Perspire Sauna Studio franchises in Fairfax County under a recently signed agreement with the California-based company, which offers infrared sauna and red-light therapy services.

The first location will be in West Falls Church, though a specific site is still being identified, according to a public relations representative for Perspire. The locations for the other two studios are also being determined.

Sobhi and Baffa, who have a combined 20 years of experience in the real estate and construction industries, hope to eventually expand the company’s presence in the area to 10 spas.

“We’ve always been health-conscious and familiar with the benefits of saunas, though our experiences have been limited to gyms and public facilities, where truly enjoying the experience can be challenging,” Sobhi said in a press release announcing the franchising deal. “The concept of Perspire, with its private and personalized approach to wellness, immediately resonated with us. We saw it as something we would personally use and benefit from if it were available in our area.”

Started by CEO Lee Braun in Costa Mesa, California, in 2010, Perspire Sauna Studio says it utilizes “age-old” sauna heat therapy practices that can help cleanse the body, ease joint and muscle pain, encourage relaxation and assist with weight loss.

The cedar-paneled saunas generate heat with colored lights that warm up the body, rather than the air, according to the company’s website. Available services include red light therapy, which is used in treatments for skin conditions, hair loss and other health needs, and chromotherapy, which can supposedly be used to treat diseases.

Perspire currently has 49 studios, with another 20 in development and 170 signed franchise agreements. Sobhi and Baffa’s franchises will be Perspire’s first locations in Virginia.

“At the crux of our brand is the intent to ignite a passion in our members and our communities for a more relaxing, health-conscious lifestyle,” Braun said in a statement. “That passion starts by introducing the science-backed approach of infrared and red light therapy to new people and new places; something both Michaels are now playing a pivotal role in seeing through.”

Recent Stories

Friday night’s performance by comedian Nate Bargatze is expected to draw the largest crowd ever to EagleBank Arena on the Fairfax campus of George Mason University, according to Monumental Sports…

Reston Association has adopted a new strategic plan that aims to continue the vision of Reston’s founder Bob Simon over the next three years.

A 93-year-old woman died earlier this week from injuries she sustained in a car crash on Leesburg Pike (Route 7) in Bailey’s Crossroads, police say. Gladys Bilbao, a Falls Church…

D.C.-based fast food chain Z-Burger has officially opened in a former Pizza Hut at 541 Maple Avenue West in Vienna. The restaurant opened in late November. While business was initially…

Great Clips at South Lakes Village Center (Reston, Virginia) is seeking hair donors to participate in the Wigs for Kids program this Valentines Week. If you meet the minimum requirements and would like to donate your hair for children fighting cancer, we would love to host you in our salon this Valentine’s Week for a free haircut.

Minimum Requirements

  • Hair donations must be a minimum of 12 inches

  • Hair donations must be clean and stored/packaged completely dry.

  • Hair donations cannot be permed, color-treated, or highlighted.

  • Temporary coloring or highlights that wash out are acceptable but must be completely washed out before cutting. Gray hair is accepted.

Read More

Submit your own Community Post here.

Peace in Gaza: Prayer Liturgy and Community Discussion for Peace in Arlington VA, Sunday, Feb. 11, 10:15 AM

Prayer, liturgy, and community discussion for peace in Gaza, an immediate cease fire and resumption of humanitarian aid will be hosted by Nova Catholic Community. The focus will be Pope Francis’ call for an immediate ceasefire, the release of all hostages, resumption of humanitarian aid for Palestinians in Gaza, and peace talks for a lasting and just peace for all people in the region.

Discussion will follow at Noon on US military role in the conflict and appropriate steps the US should take to foster peace and rebuilding. Light lunch served.

Read More

Submit your own Community Post here.

Active Bystander: Tactical Emergency Casualty Care (TECC) Training

The Tactical Emergency Casualty Care (TECC) Active Bystander Certification course, also known as Active Bystander, is the premier training program to prepare civilians for how to respond during an intentional violent event and to address life-threatening emergencies.

Similar to FEMA’s

Festival Ballet Virginia Presents Alice’s Adventures in Wonderland

Festival Ballet Virginia, Reston’s premier ballet company, is performing a fun, family friendly production of Alice’s Adventures in Wonderland at the Richard J. Ernst Cultural Center Theatre on Friday & Saturday, March 1 & 2. Take an adventure with Alice

×

Subscribe to our mailing list