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Family-owned jewelry store to close after 38 years in Vienna

Princess Jewelers owners Lee and Lim Nguonly join their staff for a final photo before the Vienna store closes permanently on March 16 (courtesy Princess Jewelers)

The family that has run Vienna’s Princess Jewelers for nearly four decades is stepping down.

The retail jewelry store at 529 Maple Avenue West will permanently close on March 16, as owners Lee and Lim Nguonly retire after 38 years in the business. A liquidation sale is underway and will continue through that final day.

In a public announcement of the impending closure, the Nguonly family expressed “deep gratitude” to their customers and supporters, many of whom have already reached out in appreciation.

“Our customers were like family to us. Our children grew up alongside theirs. We shared in countless milestones in our customers’ lives — engagements, anniversaries, births,” Lee Nguonly said. “It’s been an honor and joy to share these momentous occasions with so many customers. We are very grateful for their loyal patronage.”

Located in the Village Green Shopping Center, Princess Jewelers first opened its doors in 1986. In addition to selling engagement and wedding rings and other diamond and gemstone jewelry, it offers repair, appraisal and custom design services.

With a staff of certified gemologists and goldsmiths, the business says it was able to build up a reputation for quality craftsmanship and customer service over the years, earning Lee Nguonly the title of “Business Person of the Year” for 2000 from the Vienna Chamber of Commerce (now the Vienna Business Association).

In a blog post for Patch in 2013, one customer gushed that they were treated “like I was a princess” when they visited Princess Jewelers to get their wedding ring fixed. The shop not only repaired the ring, but also created a second ring with diamonds they had from their mother.

“The key to our success was the mutual interest and trust — be it on the broad level of community and business, or between jeweler and customer,” Lee said in a press release.

As it prepares to close its doors for the last time, the business is selling all of its diamond and gemstone jewelry at a discount, with prices starting at 50% off for in-stock inventory. The sale doesn’t include loose stones or custom designs, according to a public relations representative.

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