South Block is ready to make its Reston debut, just a few months after confirming the planned expansion.
The Northern Virginia smoothie chain will celebrate its grand opening at 1835 Fountain Drive in the Spectrum at Reston Town Center this Saturday (Oct. 25) with free food, a banana costume contest, giveaways and a live DJ.
The first 100 customers to line up when doors open at 11 a.m. will receive free mini warrior bowls — a bowl of acai blended with bananas, strawberries and pineapple juice, and topped with granola, strawberries, blueberries and bananas.
Three winners of the costume contest will get gift cards as prizes.
“Opening our doors in Reston gives us a great opportunity to meet the community here,” South Block founder and CEO Amir Mostafavi said in a press release. “Our goal has always been to create a space where people can enjoy fresh food, good company, and a welcoming atmosphere — and this new spot gives us another chance to do just that.”
Approximately 1,234 square feet in size, South Block’s Reston storefront was previously filled by the juice bar Robeks, which shuttered after nearly three decades in business at the shopping center at the end of June.
It is the 21st location overall and 15th in Virginia for the brand, which started as a smoothie and burrito cafe in Arlington’s Clarendon neighborhood in 2011. South Block’s continued expansion will soon include a shop at the Burke Centre Shopping Center, where it anticipates opening next year, and its first sites in North Carolina.
Like at other outlets, the Reston location will serve a variety of smoothies, smoothie and acai bowls, cold-pressed juices, and toasts. The fall menu features a couple of seasonal items, including a pumpkin pie smoothie and an apple crisp acai bowl.
The store will be open from 7 a.m. to 7 p.m. on Monday through Friday, and from 8 a.m. to 7 p.m. on weekends.
