A new dine-in movie theater option debuts tomorrow (Thursday) in Reston Town Center.
LOOK Dine-In Cinema’s grand opening is slated for tomorrow at 11940 Market Street — the previous home of Bow Tie Cinemas, which shuttered more than a year ago.
James Meredith, LOOK’s CMO, told FFXnow that the theater’s dining experience sets it apart from other moviegoing options in the area.
“The new LOOK Dine-In Cinema in Reston offers an elevated dining experience where our made-to-order, chef inspired menu items and craft cocktails are delivered directly to your seat,” Meredith said. “Additionally, every auditorium offers luxury reclining chairs and crystal clear presentation.”
The 11-screen cinema is the company’s first in Virginia. It features luxury seating and dine-in mobile technology that allows guests to order from menus and craft beverages. Items are then delivered to the guest’s seat.
Items on the menu include chicken tenders, crispy wings, loaded mac and cheese, burgers, quesadillas and a honey sriracha salmon bowl.
Those features will help the theater maintain its competitiveness, Meredith said.
“Our guests are looking for a full-service experience that includes great food, their favorite cocktails, state-of-the-art presentation, comfort and variety. At LOOK, we are part of the community and offer favorite content for all of our guests,” he said.
Customers can order more items up to 30 minutes before the show ends.
“I couldn’t be more excited to bring LOOK Dine-In Cinemas to Reston Town Center,” CEO Brian Schultz said. “Our theater is a place for this great community to enjoy, laugh, cry, be inspired, and most importantly, come together. It’s not just about movies; it’s about creating memorable moments and a shared experience that unites us all.”
Tomorrow’s grand opening features only evening showtimes from 5-9 p.m. Movies will include Martin Scorsese’s “Killers of the Flower Moon,” Sofia Coppola’s “Priscilla,” the horror flick “Five Nights at Freddy’s,” “PAW Patrol: The Mighty Movie” and Taylor Swift’s Eras Tour concert film.
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