The changing nature of retail and shifting markets for housing could pave the way for a redevelopment of Rose Hill Plaza at the intersection of Franconia Road and Rose Hill Drive.
The D.C.-based real estate firm Combined Properties, Inc. is looking at transforming the 1960s-era shopping center with two five-story residential buildings that would have ground-floor retail and two parking garages, according to preliminary plans.
A grocery store or another retail space is planned on the opposite side of the property.
The model follows a recent trend of transforming static, one-level shopping centers into a mix of residential and retail uses.
Combined Properties spokesperson Jon Stollberg told FFXnow that the decision to explore redevelopment was prompted by the “changing nature of retail and high demand for a diversity of housing product.”
But the company will not be in a position to redevelop the shopping center until at least the summer of 2027 due to current retail leases that are in place.
Stollberg emphasized that no formal decision has been made.
“No determination on the economic feasibility or a decision to redevelop this property has been finalized as CPI is working to understand the desire and support of the Rose Hill community, Fairfax County and other stakeholders,” he said in a statement.
The company held the first of a series of community meetings on the issue on March 23. The Rose Hill Civic Association declined to comment on the proposal, which is in its early phases. The association noted that the board has not taken a formal stance yet.
The unit mix has not been finalized yet, but could range between 375 and 425 units, according to Andrew McIntyre, senior executive vice president of development.
Anchored by Safeway, the shopping center is currently home to McDonald’s, Walgreens, Dollar Tree and more than a dozen other businesses.
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