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Tysons Corner Center invites local artists to ‘activate’ mall

Tysons Corner Center is now home to one of three “LOVE” signs in Fairfax County (courtesy Tysons Corner Center)

Local artists could get their work seen by tens of millions of people under a new partnership between Tysons Corner Center and Fairfax County’s official arts agency.

Property owner and developer Macerich announced yesterday (Tuesday) that it has teamed up with ArtsFairfax on an initiative to enlist individual artists and groups “to activate several spaces” in the mall with temporary installations.

The selected artwork will be on display for at least eight weeks, according to the press release:

The goals for this initiative are to create unique and interactive art environments, echo Tysons Corner Center as a contemporary and creative destination, and most importantly, to showcase the talents of local artists and arts organizations.

This unique collaboration will enable the more than 22 million yearly visitors who explore Tysons Corner Center’s retail and entertainment offerings to discover the diversity, creativity, and quality of visual artists from the Fairfax region.

The submission period opened on July 7, and contracts will be awarded on a rolling basis through Dec. 31, according to ArtsFairfax.

Applications can be filed through ArtsFairfax’s website, but they’re being evaluated solely by Macerich.

Tysons Corner Center also announced yesterday that it has recently acquired a permanent installation: a 6-foot-tall, 7,000-pound “LOVE” sign.

The sign comes from the Virginia Tourism Corporation as part of its ongoing “LOVE works” campaign, which has placed more than 300 similar signs across the state. The Tysons Corner Center sign will be just the third in Fairfax County, joining displays at Reston Station and the Workhouse Arts Center in Lorton.

“The steel display features a uniquely designed ‘V’ that represents the shopping center,” Tysons Corner Center said in the press release. “This installation also has a QR code in which, upon scanning, visitors will learn about tourism in Fairfax County and things to do in the surrounding area.”

The mall says the installation was funded with a grant from the VTC’s DRIVE Tourism 2.0 plan, which is the state’s blueprint for promoting travel and tourism, and “was made possible through a partnership with Visit Fairfax and Virginia Tourism.”

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