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Smoothie King stakes out Vienna for new franchise

The former Savvy Rest store on Maple Avenue is being renovated for Smoothie King (staff photo by Angela Woolsey)

Another health-focused juice bar is laying claim to territory in the Town of Vienna, joining the likes of South Block and Greenheart Juice Bar and Cafe.

The Texas-based chain Smoothie King will take over the space at 258 Maple Ave East that Savvy Rest Natural Bedroom vacated last summer after 10 years in the town.

A public relations representative for Smoothie King said the company wasn’t ready to comment on the upcoming store yet, but they confirmed that a fall coronation could be in store.

“We are working with a local operator to target a fall opening,” the spokesperson told FFXnow by email.

Started in 1973 as a home experiment by founder Steve Kuhnau, Smoothie King opened its first franchise in New Orleans. It emphasizes the nutrition of its smoothies and its use of organic vegetables and whole fruits with no artificial flavors, colors or preservatives.

Though the business says it has more than 1,300 franchises worldwide, the Vienna store will only be its fourth in the Fairfax County area, joining locations in Fairfax, Fort Belvoir and Tysons.

Though no external changes have been made to the building yet, Smoothie King has obtained permits from Fairfax County to renovate the interior. It also got signs approved by the Vienna Board of Architectural Review on July 21.