The 85,000-square-foot grocery store is located at 11950 Hopper Street and will officially open at 9 a.m.
Most of the store’s 425 employees were hired locally, according to the company.
Katie Sullivan, the store’s manager, told FFXnow that the Reston location is unique because it was adapted to an urban-focused environment.
“This store is unique in that it’s an urban-style Wegmans in a mixed-use development. We’ve automated the shopping experience at this store, with a unique layout that is built for the urban environment,” Sullivan told FFXnow.
The Reston location also has a self-serve coffee bar — the first in any other Wegmans store in the state. A Burger Bar is also available through the company’s online ordering app.
The store has the traditional restaurant section, which is a staple of the Wegmans’ brand. Items on the menu include fresh sushi, pizza, salads, sandwiches, packaged subs and other prepackaged meals.
In celebration of its opening, the grocery store has committed $20,000 through donations and event partnerships in the Reston area.
Parking is accessible in a structured parking garage below the grocery store. Residential units tower above the grocery store, which is accessible from the Reston Town Center Metro station.
Wegmans Food Markets, Inc has 109 stores along the East Coast, including ones in Fairfax, Chantilly and Capital One Center in Tysons.
The grocery store is an anchor tenant of Brookfield’s development, which will transform a 36-acre office park near the Metro station with 3.5 million square feet of housing, retail, offices and open spaces. Up to 1,500 residential units, 250,000 square feet of retail, and 1.5 million square feet of office space are planned.
Construction is underway on a new Pottery Barn on a prominent street corner in the Mosaic District.
No signs indicating the store’s identity have been posted yet, but the home furniture company has filed for a commercial alterations permit to renovate the space at 2905 District Avenue, Suite 100.
Visible from Route 29, the store will be in the location previously occupied by Nieman Marcus and then, briefly, GreatGatherings. The suite is 14,879 square feet in size, per Fairfax County’s records for the permit, which is under review.
This will be Pottery Barn’s third store in Fairfax County, joining locations in Tysons Corner Center and Fair Oaks Mall. The business didn’t return multiple requests for comment, so it’s unclear when exactly construction on the Merrifield site will be complete.
Brilliant Earth will occupy a 2,029-square-foot space at 2905 District Avenue, Suite 105. It will be the company’s first store in Virginia, though there are existing locations in Georgetown, Bethesda and Baltimore.
Founded in 2005 with the goal of fostering “a more transparent, sustainable, and compassionate jewelry industry,” Brilliant Earth was drawn to “the sense of community the Mosiac District is creating,” says Kathryn Money, the senior vice president of merchandising and retail expansion.
“Brilliant Earth uses a data-driven approach to identify new showroom markets and expand our physical retail footprint in existing markets,” Money said by email. “As a digital-first company operating an omnichannel model, we are able to use online data to inform our showroom growth strategy.”
Faherty is on track to open at 2905 District Avenue in Suite 125 early this summer, a spokesperson confirmed.
Started by a Brooklyn-based couple, Faherty highlights its use of “environmentally responsible” fabrics to make “casual and elevated” clothes. Its products are available through some local retailers, including the Nordstrom in Tysons Corner Center, but the Mosaic store will be its first standalone location in Fairfax County.
“The Mosaic District seemed like the perfect place for us to open as we were attracted to the vibrant experience it offers to the community,” Faherty told FFXnow by email. “Mosaic is an innovative shopping environment and we’re excited to expand our retail experience with them.”
MidnighTreats and its softball-sized cookies are back in the Town of Vienna.
The business will potentially roll out its large, plant-based cookies this weekend with its new bakery at 167 Glyndon Street SE, fulfilling a dream that owner and Vienna resident Johnny Nguyen had since he started baking in his mom’s house.
“It’s been my goal ever since then to really open up a real storefront here,” Nguyen said. “…I didn’t have money or anything back then to do it. So, it’s been kind of a long process, but it’s always been the goal to get back here in Vienna.”
The soft opening is tentatively planned for Saturday (Dec. 17), with a grand opening to follow once a permanent sign is in place. Vienna’s Board of Architectural Review is set to discuss a signage application for the bakery tonight.
MidnighTreats began in 2018 as a home-based delivery service, where Nguyen and a partner alternated between baking and driving the desserts out to their customers. The business started accepting pick-up orders once it moved into a commercial kitchen in Chantilly.
The first full storefront didn’t come until this past May, when it opened in Reston’s Plaza America. The company originally had a lease for Springfield’s Backlick Center, but the deal collapsed when the shopping center changed hands this spring.
“They wanted to combine two spaces, so that never went through, and that’s why I was scrambling to find a place and we ended up in Reston,” Nguyen told FFXnow by phone.
After exploring the possibility of adding a ghost kitchen in D.C., MidnighTreats landed its dreamed-of space in Vienna. The 1,000-square-foot suite was filled for over a decade by Silva’s Patisserie, a family-owned bakery that abruptly closed in 2019.
Like in Reston, the Vienna store will compete against Crumbl Cookies, which arrived at 203 Maple Avenue in 2020. While that makes Crumbl more established as a brick-and-mortar store, Nguyen notes that he built up a “small but loyal following” through deliveries.
“[The new store] puts them back in our delivery radius, so that’ll be cool to hopefully meet some of the same people we were delivering to before,” he said.
Nguyen says the type of cookies sold are also distinct. Where Crumbl goes flat and wide, MidnighTreats makes them thick and chunky, and notably, it doesn’t use any ingredients derived from animals.
According to its website, MidnighTreats aims to show that vegan desserts can be fun too. Rotating on a regular basis, the current menu includes seasonal flavors like hot cocoa and peppermint white choco, along with classic chocolate chip, cinnamon roll and funfetti cookies, and a brownie cookie called The Chocoholic.
“They’re pretty unique, and we do a lot less sugar than most places, and I think it makes the flavor pop more,” Nguyen said. “…Some [customers] have even said I wouldn’t have tried it beforehand, but I think it’s going to be a unique and different cookie experience than most.”
The company plans to open a location in the spring of 2023, 10 years after shuttering its location in the same shopping center at 11816 Spectrum Center. It will occupy nearly 28,000 square feet of space in the shell vacated by Office Depot. (Correction: The previous Barnes & Noble at The Spectrum closed in 2013, not 15 years ago as initially reported.)
“The tide has turned for real booksellers, with both Barnes & Noble and independent booksellers opening new stores at an unprecedented rate after well over a decade of declining numbers,” Barnes & Noble CEO James Daunt said. “The return of Barnes & Noble to Reston is emblematic of this success. Further, we do so with the largest new bookstore to be opened anywhere in the United States in the last ten years. It will be a very exciting bookstore.”
The Reston location will also include a BN Cafe.
“We are building exceptionally beautiful new bookstores and it will be dramatic to do so across 28,000 [square feet] in our new Reston store,” said Barnes & Noble Vice President of Stores Amy Fitzgerald. “The bookselling team is eager to return and get to work curating an exceptional bookstore.”
As the company readies to open its Reston location, locally owned bookstores like Scrawl Books in Reston Town Center continue to cement their place in Reston’s book scene.
Scrawl Books at least has no intention of going anywhere, owner Rachel Wood said in a statement to FFXnow:
We opened after the big box chains left, but we have no intention of closing now that they’re coming back. We live here and we’re committed to being here. Reston is full of engaged, passionate people who appreciate what only a local bookstore can provide. We’ll continue to support local schools and libraries, and we’ll continue to connect readers with great books and authors. Everyone who comes in the door knows they’ve found a cozy space run by real book lovers. We’ll be here in our community for a long time to come.
Office Depot closed in The Spectrum nearly one year ago.
Barnes & Noble currently has five locations in Fairfax County, including stores in Tysons Corner Center, Merrifield’s Mosaic District, Seven Corners, Springfield and Fair Lakes. There is also a store at One Loudoun in Ashburn.
Photo via Google Maps
Vienna’s newest stop for smoothies celebrated its coronation yesterday.
Smoothie King is now open to customers at 258 Maple Ave East, where it replaced the furniture store Savvy Rest Natural Bedroom in the same block as Sweet Leaf Cafe.
For Shazia Zaidi, who owns the franchise with her husband, Ali Thada, Smoothie King’s opening has been a dream two decades in the making. She started working at the company as her first job after immigrating to the U.S. from Pakistan.
“I work for Smoothie King for 20 years, so this is our own franchise that I was always dreaming for,” Zaidi said. “…I really loved smoothies, and this is something you eat for purpose. It’s not like any junk food, which is not good for you. That’s why I love it.”
Started in New Orleans in 1973 and now based in Texas, Smoothie King sells coffee shakes, high-protein blends and other drinks designed to promote health and fitness.
Zaidi says the smoothies have continually evolved during her career, becoming healthier and expanding with more flavors. They use whole fruits and organic vegetables, while avoiding artifical ingredients and added sugar.
“They have vegan [smoothies], keto, a lot of different options which go with your lifestyle,” she said.
Zaidi told FFXnow that she’s excited to be able run her own business after working for “somebody else all these years.”
When the opportunity came to open their own franchise, Vienna was a natural choice to set up shop for the couple, who live about 10 minutes away in McLean.
“The town of Vienna is a diverse residential community known for its small-town fun, botanical gardens and nature, music, local dining, and rich history,” Syed Mehdi, another member of the franchise team, said by email. “Smoothie King is the perfect addition as a convenient, healthy meal option on the go for Vienna’s active residents.”
Smoothie King is open from 7 a.m. to 9 p.m. on weekdays, 8 a.m. to 9 p.m. on Saturday, and 9 a.m. to 8 p.m. on Sunday.
The store allows contactless pickups and deliveries with online ordering available through its website and Smoothie King’s Healthy Rewards app.
October is drawing to a close, but Tysons Corner Center still has a few new retailers to unveil this month, just before the holiday shopping rush gets underway.
On the mall’s second level next to Brooks Brothers, the online clothing company Everlane will open its 11th brick-and-mortar location — and its second in the D.C. area — on Thursday (Oct. 27).
The store will sell men’s and women’s clothes. Unsurprisingly, given its online origins, the business offers some digital services intended to save customers’ time, including a “Save My Spot” feature that will save their spot in the line for a fitting room and text them when it’s available.
Throughout its opening weekend, Everlane will have “fun treats” from Northside Social Coffee & Wine, the non-alcoholic drink vendor Kin Euphorics, and D.C.-based Fluffness Cotton Candy. DJ Adrian Loving will provide a soundtrack on Saturday (Oct. 29), according to a public relations representative.
Also expected to open in late October, per a Tysons Corner Center press release:
Oak + Fort – is a Canadian-based woman-owned fashion & lifestyle brand, offering versatile clothing and home essentials. Since its first brick-and-mortar in Vancouver, Canada, Oak + Fort offers one-stop shopping experience at affordable prices. As the brand appeals to a modern style, Oak + Fork stays true to the design of every collection, with a focus on fashion-forward collections and using sustainable products.
Purple – For over 30 years, Purple specializes in mattresses and becoming the first innovative sleep brand that significantly reduces pressure on areas of the back and neck. The brand offers an array of bedroom essentials including pillows, sheets, bed frames, and more. The online digitally native brand has been growing its permanent brick-and-mortar footprint in several key markets across the country.
A Day & Night Cereal Bar is also on the way, though it’s unclear when it’s expected to open.
The mall welcomed the Italian chocolate and gelato shop Venchi last Wednesday (Oct. 19). Other recent arrivals include Third Love, a lingerie retailer that markets itself as inclusive of all sizes, and The Lexus Experience, a limited-time showroom for the Japanese car manufacturer that will be around through Jan. 2.
For those still in need of a costume, Spirit Halloween is now open in the former Lord & Taylor space.
Tysons now has its first ChocoGelateria.
Venchi Fine Italian Chocolates officially opened its new chocolate and gelato shop at Tysons Corner Center around noon today (Wednesday), slightly behind the late summer opening anticipated when the store was first announced.
Located in the former Blue Nile showroom near Macy’s on the mall’s second floor, the store is open from 10 a.m. to 9:30 p.m. on all days except for Sundays, when it will operate from 11 a.m. to 7:30 p.m.
This is first U.S. location outside of the New York tri-state area for Venchi, an Italian chocolate manufacturer that has been in operation since 1878. The company has developed 350 chocolate recipies and 90 different flavors of gelato that it sells in 150 retail boutiques in 70 countries.
“Venchi is thrilled to be expanding beyond the New York Tri-State area to a community as dynamic and global as Fairfax County,” Venchi Chief Commercial Officer Mark Ellis said in a statement. “We are excited to be a part of the Tysons Corner community and share the flavors of the Italian Allegria (joy and happiness) with the world.”
Here’s what the Tysons store will offer, according to a press release:
Tysons Corner Center shoppers will be able to enjoy some of the world’s finest chocolate, Gelato, European coffee, hot chocolate, crepes, and more, designed to create everyday unforgettable moments of sharing and celebration. And just in time for the holidays, Venchi will also soon be selling its exciting Holiday Collection of chocolates — all manufactured in Italy — which is perfect for gift-giving.
The brand is noted for its incredible Gelato and its most popular flavors include (Cremino, Pistachio, Hazelnut, Chocoviar, and Mango). Tysons Corner Center shoppers can stop in to sample a few Gelato flavors before deciding to order their favorite — available in a cup or in Venchi’s own cone dipped in Suprema spread and Chocoviar granules. It is the ultimate treat!
Venchi’s ChocoGelateria at Tysons Corner will also be selling a variety of Pick and Mix individual chocolates, it’s new Italian Dessert Collection of chocolates, a variety of chocolate bars, Suprema Spread, hot chocolate, crepes made with the Suprema Spread, and more.
Duck Donuts’ Springfield location will open this weekend with offerings of free donuts.
The fast-growing, North Carolina-based doughnut chain has set Saturday (Oct. 22) as the opening date for its Old Keene Mill Shopping Center shop at 8424 Old Keene Mill Road. It is in a 970-square-foot space that was previously the home of Exquisite Jewelers and next to Mezeh Mediterranean Grill.
There will be “limited” outdoor seating with decor that matches the “iconic beach theme” at the chain’s other locations, according to a press release.
There will be free donuts at the opening. With every order placed between 7 and 9 a.m. Saturday, an extra free cinnamon sugar donut will be thrown in.
The Springfield location is owned and operated by Tesfaye Dres, who also heads the Alexandria shop that opened in 2017.
“My family and I are very excited to bring the Duck Donuts concept to Springfield, expanding our presence in the DMV area,” Dres said in the press release. “We look forward to offering our unique made-to-order experience and superior products and becoming an active part of the Springfield community.”
In June, a Duck Donuts spokesperson told FFXnow that the space in Old Keene Mill Shopping Center “met the requirements Duck Donuts looks for such as densely populated area, visibility from surrounding roads, easily accessible and strong co-tenants.”
The high-end gowns of Dior will soon grace the halls of Tysons Galleria.
The Parisian fashion house will open a clothing boutique at the mall, its first in Virginia, Tysons Galleria recently announced on Instagram. The store is currently expected to open in June 2023.
Brookfield Properties, the property owner, says it views Dior as a complement to the mall’s existing roster of luxury clothing stores, including Versace, Chanel and Saint Laurent. The latter two are set for future expansions.
“It continues to be an exciting time at Tysons Galleria,” said Kirsten Lee, Brookfield’s executive vice president of luxury leasing. “The Brookfield Properties’ leasing team curates the shopping center to ensure it remains the best luxury shopping destination in the region.”
Founded in Paris in 1946 by designer Christian Dior, Dior has 47 boutiques in the U.S., though its only location in the D.C. area right now is at CityCenterDC. The company didn’t return FFXnow’s request for comment by press time.
An electrical work permit issued by Fairfax County on Sept. 29 indicates that the Tysons Galleria store will be located on the mall’s second floor in suite 2218.
Fashion and accessories have been the primary focus of recent newcomers to Tysons Galleria, including Balenciaga, Van Cleef & Arpels, Jacadi Paris, Montblanc, Ralph Lauren, and Omega. Earlier this year, the mall reopened its Urbanspace food hall.
In addition to Dior, tenants coming to the mall will include watchmakers Panerai, Breitling and IWC Schaffhausen, along with Azzuri Kitchen and Bath, according to Lee.
Also on the way are the Singaporean restaurant Jiwa Singapura, sports bar Yard House, and CMX CinéBistro, though the movie theater-restaurant hybrid no longer has a set opening date.
UNIQLO opened its first location in an open-air mall at Fair Lakes Shopping Center today (Friday).
The Japanese brand will open a 9,000-square-foot store at 13041 Fair Lakes Shopping Center. The company has other locations at Tysons Corner Center, Union Station in D.C., and Pike & Rose in Bethesda, Maryland.
“Fair Lakes is a great location to help extend this mission to new customers, while building on the success we’ve seen in the region, with three other existing stores in the D.C. metro area,” said Nakasuji Masahiko, Uniqlo’s North American marketing director.
Masahiko said the Fair Lakes location offers conveniences similar to Uniqlo’s original location in Japan, where it was built as a roadside store.
“Fair Lakes Center offers a similar convenience, as well as a real sense of community where people can live, work, and gather,” Masahiko said. “As our first store opening following the pandemic, we’re proud to be bringing people back together again at a location that resonates so well with the brand.”
The Fair Lakes location is the company’s 44th store. In celebration of its grand opening, the store will offer special offers and giveaways through Sept. 29.