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Employment service for seniors to open in Reston and Centreville

Locations of the in-home service are expected to open in Reston and Centreville later this year (courtesy Seniors Helping Seniors)

An in-home care senior brand that hires active seniors to help less active seniors is taking off in Reston.

Veronique Coker, a stay-at-home mom for the last 11 years, plans to launch two brick-and-mortar locations of Seniors Helping Seniors in Reston and Centreville later this year.

“Their plan for success is to optimize the growth of their first locations to help seniors in the community,” Emily Gay, a spokesperson for the company, said.

The business applies Coker’s previous background in administration to business ownership. Coker found Seniors Helping Seniors through a franchise academy online that helps people get into business with franchising.

The idea of Seniors Helping Seniors stood out to Coker who loved the idea of helping people.

“She was already helping her elderly neighbors with caregiving so she had the experience herself,” Gay said.

The exact locations and opening dates for both franchises are still under wraps, but they’re expected to open within the next couple of months.

The business, which was founded in 1998, matches seniors who need mature, active women and meant to help them. It was co-founded by Kiran and Philip Yocom. Kiran worked with Mother Teresa for 14 years before moving from India to the United States.

The first in-home service opened in Pennsylvania.