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‘Exotic’ cereal bar gets grand opening this weekend at Springfield Town Center

A grand opening for the cereal bar is slated for Saturday at noon (courtesy Day and Night Cereal Bar/Instagram)

(Updated at 10:50 a.m. on 3/18/2023) Breakfast lovers can experience a new kind of cereal bar at Springfield Town Center this weekend.

Day & Night Exotic Cereal Bar, a business that offers custom-made cereal products, will open a 600-square-foot restaurant on Saturday (March 18) at the town center. The grand opening event from noon to 4 p.m. will feature a DJ and giveaways.

The business sells products like a classic bowl of cereal, cereal waffles, and cereal shakes. A soft opening is planned for a selected audience tomorrow (Thursday).

“We have always wanted to invest in something radical, fun, cool, and innovative – it was as if Day and Night Exotic Cereal Bar was calling our name,” franchise co-owner Brandi Forte said. “We are thrilled about opening at Springfield Town Center, and we look forward to delivering quality food and a nostalgic experience with a personal touch to our new customers.”

The Springfield location is managed by Forte and Noel Warner, who are from the area.

According to a press release, Forte is a bestselling author and businessperson in the District. She is also the CEO of Amala Lives Institute, a vocational school for adults. Warner is the CEO of FiveStar Powerwashing and Cleaning Services. The duo have been business partners since 2016.

The cereal bar got its start in 2020 in Los Angeles during the peak of the pandemic. There are now 10 franchises nationwide.

The Springfield store is located at the lower level of the mall (6500 Franconia Parkway) near Target. The business hours are 10 a.m.-8 p.m. Monday through Thursday, 10 a.m.-9 p.m. Friday through Saturday, and 11 a.m.-7 p.m. on Sunday.

The Springfield location is the second in the D.C. area, with the first being in Clarksville, Maryland.

Photo courtesy Day & Night Cereal Bar/Instagram