When Panerai was scouting potential locations for its first-ever store in the D.C. region, Tysons Galleria emerged as an appropriate choice for the self-described “luxury” Italian watchmaker.
The company’s new boutique opened yesterday (Wednesday) on the mall’s second floor, between stores for Swiss watchmaker IWC Schaffhausen and Montblanc, which also sells watches as well as pens and leather goods.
“Tysons Galleria has stood up to its reputation as a premier shopping destination in the D.C. area, something that truly resonates with our brand ethos,” a Panerai spokesperson said. “Given Panerai’s product line and appeal, Tysons instantly became a fit as it has successfully connected and met the rising demands of local shoppers for luxury goods.”
The over-400-square-foot store features a VIP lounge for private consultations and was designed based on a new concept by Panerai Creative Director Alvaro Maggini.
According to a press release, the design was inspired by “industrial architecture and the sea world, paying homage to Panerai’s craftsmanship in watchmaking and ties to the Italian Navy.”
Upon entering, Panerai exhibits a warm, inviting space that instantly diffuses the brand’s adventurous and bold appeal. The decor’s unique features include custom Italian furniture, dark ceilings, concrete walls, veined marble flooring, and Panerai’s signature luminous green wall clock. This latest creative concept transforms the store’s atmosphere and reimagines the brand’s relationship with its customers: making it a destination for leisure, connection, and compelling experiences.
Founded in 1860, the business was started in Florence, Italy, by Giovanni Panerai as the city’s first watch-making school and a shop that supplied the Italian Royal Navy.
Panerai didn’t introduce civilian watch collections until 1993, according to its website, which also highlights its development of a custom-made model for actor Sylvester Stallone to wear in the 1996 movie “Daylight.”
The company now has over 250 boutiques worldwide, including about 60 locations in the U.S.
Panerai is the latest new tenant to open at Tysons Galleria in recent weeks, following IWC, the restaurants Yard House and Jiwa Singapura, and the dine-in movie theater CMX CinéBistro. Other openings include the home furniture store Azzurri and the menswear outlet Indochino.
Electric car manufacturer Lucid Motors has also opened a delivery and service center with a showroom next to Bowlero.
Recent Stories
Good Tuesday evening! Today we published 7 articles that were read a total of 9085 times on FFXnow alone, so far. 📈 Top stories The following are the most-read articles…
A casino may still be on the table for Fairfax County, though it faces some long odds to becoming a reality. According to a new report by Patch, the real…
The new signs planned for Chesterbrook Shopping Center in McLean won’t point to their corresponding businesses with big, flashing arrows, but that’s essentially the effect property owner Federal Realty hopes to achieve.
At a time when cities from D.C. to San Francisco are grappling with historically high vacancy rates, Fairfax City is feeling pretty good about the rising demand for its commercial space….
If you have been thinking about buying your first home or haven’t owned one in the last three years, THIS IS FOR YOU!
In the DMV area, it can be difficult to save the downpayment necessary for you to get into your own home. We have a solution. The Funder’s Summit!
We have assembled a summit with different municipalities to tell you how to access their funds for your home purchase.
Our local therapy practice is delighted to welcome Stacey Cali, Resident in Counseling, who has openings now for new clients. Stacey specializes in therapy for women, couples, teens and families. A graduate of George Mason University’s Clinical Mental Health Counseling Masters Program, Stacey is also passionate about working with people with addiction.
Stacey’s approach: “Therapy’s a powerful combination of reflection, support and action. You’ll find sessions are filled with empowerment, compassion, goal setting and a metaphorical shovel to dig deep to find the root of your difficulties and how to move past them.”
Adds Stacey, “As a therapist who works with women, teens, couples and families, I use a personalized style of counseling, tailored to you as an individual. You’re the expert in your life, I’m just here to guide you towards transformation and healing.”
First Baby? Find Your New Mom Tribe!
Whether you’re expecting your first baby or you just had your first baby, we want to meet YOU! All those feelings you’re having are NORMAL and it’s not just you. Please don’t isolate yourself – that’s quicksand.
Mamistad groups are
Reston Home Tour
Celebrate Reston’s diverse and inspiring architecture on this self-guided tour of seven stunning properties. The Tour showcases spectacular homes, each transformed by its owners’ style. By capitalizing on Reston’s lush green space, many with lake views, these homes highlight what
