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Retailer selling ‘modest’ fashion for women sets up shop at Tysons Corner Center

The New Jersey-based fashion retailer Moda Natty has opened a temporary store at Tysons Corner Center (courtesy Tysons Corner Center)

(Updated at 3:20 p.m.) A New Jersey store that specializes in full-length dresses and other clothes for women has expanded its reach into Tysons Corner Center.

Moda Natty opened a pop-up store next to Nordstrom on the mall’s first floor in early February, according to an Instagram announcement.

The store will only be around for a limited time, though, setting an end date of Nov. 30, a Tysons Corner Center spokesperson told FFXnow.

“Things have been going very well for them,” the spokesperson said.

Based in Clifton, New Jersey, Moda Natty advertises itself as the “biggest Turkish modest fashion boutique” in the U.S., with brands imported from Turkey and Europe, according to its website.

Intended to be modest and comfortable, the clothes on display include dresses, evening gowns, coats, tunics, skirts, athleticwear, and shawls that can be used as headscarves, reflecting the company’s focus on Muslim women as a target audience.

“Our recent market search shows that there is a high demand from our customers in Virginia to open a store so that they could reach our products more conveniently,” the company told FFXnow. “We also realized that there is a very high population that seeks modest clothing, so we opened up a store in Tysons Corner area.”

Moda Natty is open from 10 a.m. to 9 p.m. on Monday to Saturday and from 11 a.m. to 7 p.m. on Sunday.

In other Tysons Corner Center news, the stuffed animal store Squishable has returned with a pop-up near Seasons 52. Its hours are 10 a.m. to 9 p.m. Monday through Friday, 10 a.m. to 7 p.m. on Saturday, and 11 a.m. to 7 p.m. on Sunday, though the website notes store hours are “subject to change.”

Squishable is located a couple of doors down from Candytopia, the traveling, sweets-happy exhibit that opened earlier this month and is slated to stick around until the end of May.

The mall will welcome another pop-up, The Dr. Seuss Experience, on April 7.

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