The new Apple store at Tysons Corner Center is ready to say hello.
Opening to customers at 10 a.m. today (Friday), the 13,010-square-foot store has been branded as a “new chapter” for the technology company, which launched its original retail location at the mall on May 19, 2001 — exactly 22 years ago.
Given that history, Apple was “excited” to introduce its latest design features in Tysons, a spokesperson said, as the business seeks to maintain its status as a trendsetter in the ever-evolving world of retail.
“It’s so exciting to see how many people know about our old Tysons Corner store,” Jason Reyes, a business expert for the Tysons store, said at a media preview yesterday. “It’s the first one ever in the whole world, and for it to kind of get into its next generation, really, is so exciting to see. It’s just showing how we’re evolving as a company.”
Now located on the mall’s second floor adjacent to Victoria’s Secret, the remodeled Apple Store trades its predecessor’s enclosed, almost utilitarian design for a warmer, more natural look with wood paneling and a wrap-around, all-glass storefront.
Accessibility and sustainability were top priorities for the new design, according to Apple Retail and Design Manager Bill Bergeron-Mirsky.
In addition to being carbon-neutral and operating entirely on renewable energy sources, the store was built out of plant-based materials, with “biogenic acoustic panels and baffles” for the ceiling and biopolymers for the floor.
“That replaces a petrochemical product, but it also increases the performance of the floor itself,” Bergeron-Mirsky said.
He highlighted the varied table and chair heights, intended to ensure all customers can “engage with the store team,” and wide aisles designed for easier navigation by wheelchair users. The store also has a portable hearing loop to assist people who use hearing aids.
The store layout will be familiar, with long tables and wall displays for different products, from iPads and phone cases to Apple Music and Apple TV+, the company’s streaming services.
Additions include a more prominent “Genius” bar for technical support next to a pickup counter for online orders. There is also a table for “Today at Apple” workshops and an Apple Watch studio where both the products and the environment can be customized.
“We can end up transforming this room to highlight [a] new product, or we could bring a music experience into it,” Reyes said. “I mean, the possibilities are endless. Even the lighting itself can be changed, depending on what experience we want to give the customer in this room.”
The focus on accessibility extends to the store’s over 100 employees, a team that includes speakers of American Sign Language, Spanish, Arabic, Korean, Vietnamese, French, Amharic and other languages, Bergeron-Mirsky said.
Apple declined to comment on whether any of its other 500-plus stores will get similar overhauls, but the relocation has boosted the company’s profile in Tysons Corner Center, placing it closer to the Plaza that owner and developer Macerich built as the mall’s focal point.
“Apple has been such a key partner with Tysons Corner Center since they opened their store in our center 22 years ago and we look forward to working with them on this next chapter of their brand evolution for their new location within the center,” Macerich Director of Property Management Jesse Benites said. “As a leader in innovation and design, Apple has always been a destination retailer for malls and we wish them continued success.”
Good Monday evening! Today we published 1 articles that were read a total of 1694 times on FFXnow alone, so far. 📈 Top stories The following are the most-read articles…
(Updated at 6:35 p.m.) Two people have died, and two more have been hospitalized in an apparent shooting and stabbing at the Tysons View Apartments in Idylwood. A 20-year-old man…
Good Friday evening! Today we published 6 articles that were read a total of 10172 times on FFXnow alone, so far. 📈 Top stories The following are the most-read articles…
The Faraday Park neighborhood has officially welcomed another tenant: Eve’s Garden Lounge and Bar. The Asian fusion restaurant celebrated its soft opening on Friday, May 12 at 11207 Reston Station…
Are you seeking a confidential space where you can explore your emotions, overcome challenges, and find inner peace? Look no further than our dedicated psychotherapy service! We understand that life can be overwhelming at times, and we’re here to support you every step of the way.
At Peaceful Mind Solutions, our passion lies in helping individuals like you navigate life’s complexities and find the strength to thrive. Our skilled and compassionate therapist is committed to creating a warm, non-judgmental environment where you can express your thoughts and feelings openly. With our personalized approach, we tailor each session to address your unique needs and empower you to overcome obstacles.
Through evidence-based techniques and a deep understanding of the human mind, our therapist will guide you on a transformative journey of self-discovery. Whether you’re dealing with anxiety, depression, relationship issues, or simply seeking personal growth, we’re here to provide guidance and practical tools for lasting change.
VHC Health hosted its annual Trauma Survivors Day, honoring four former trauma patients and their care team on Tuesday, May 16. For many of these patient honorees, this event was the first time they were reunited with the team of healthcare professionals who cared for them after their injury. Both the healthcare team and the honorees expressed gratitude for the opportunity to thank, hug, and simply see one another again after their experience in the Trauma Center.
In May of 2021, the Commonwealth of Virginia designated VHC Health as a Level II Trauma Center. This designation filled a critical community need; previously, the closest trauma center for Arlington County was in Fairfax or Washington, DC. Since becoming a Level II Trauma Center, VHC Health has provided care for nearly 2,000 trauma patients each year.
Charity Live Music Concert
Ukrainian Charity fundraiser concert at South County High School on June 13, 2023.
All proceeds will go toward Ukrainian funds “Mriya Charity” and “Dai Lapu Drug”, that help kids and animals affected by war.
The concert will include performances by
Active Bystander: TECC Training
For any incident, like the Las Vegas massacre to the Boston Marathon bombings, citizens play a role in saving lives in the minutes following an attack. It is imperative that we provide the knowledge and skills necessary to help our