An expanding hair salon chain from Maryland has chosen to set up its first Virginia location in the Town of Vienna.
Started in Bethesda in 2012, Symmetry advertises itself as an “elevated” experience for “elite stylists,” per its tagline.
“Vienna doesn’t have that today,” Symmetry CEO and founder Tom Ruder said. “We’ve done our research and there’s nobody in the marketplace that can kind of provide that. And [when] we say Vienna, it’s not only Vienna, but it’s also Tysons and Merrifield, the Mosaic District.”
Deviating from the commission-based approach of traditional hair salons, Symmetry is stylist-owned and operated, according to Ruder. It provides rental studios for individual stylists, while the company handles the business operations, including landlord discussions and facility maintenance.
That gives each stylist flexibility over the services they provide, the ambience and their working hours, since they will have around-the-clock access to their studio, Ruder said.
“They get to decide…what works for them,” he said. “So, someone might have a wedding and they’re going to come in early on a Saturday morning and do the wedding party, would just be one example, or someone’s got a client who’s out of town and they can only visit at 11 o’clock at night or 2 in the morning. They could come in and provide a service at that time.”
Leasing is already underway for the Vienna location, which will have 23 studios for 26 stylists.
The front desk will be staffed for about 80 hours each week during the busiest times of the day, and there will be a beverage bar with coffee, tea, soda and water for patrons waiting for an appointment, which Ruder says is intended to create a “luxurious feel.”
That emphasis on comfort extends to how Symmetry’s locations are constructed, Ruder told FFXnow, highlighting the use of wide hallways and concrete floors “padded” with tile.
“The stylists stand on their feet all day long and it’s really bad for their feet,” he said. “It’s bad for their posture, and it’s uncomfortable. So, we focused on that and spent a tremendous amount of research and time to get the floors so they’re comfortable.”
The company is in the process of obtaining permits from Fairfax County and Vienna. Once that is complete, Ruder anticipates the build-out will take another 12 to 14 weeks for a potential opening this fall.
The Vienna location will be Symmetry’s fifth, joining sites in Bethesda, Rockville, Annapolis and Gaithersburg.
Comparing the expansion plans to Morton’s The Steakhouse, rather than McDonald’s, Ruder says the company is seeking to add one to three locations a year. Though he couldn’t give details about ongoing negotiations with landlords, Fairfax, Loudoun, Arlington, Manassas and Woodbridge are “all in play,” along with D.C.
“We’ve looked for years to try to make it into Virginia and we’re thrilled with our opportunity in Vienna,” Ruder said.
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Explore your creative side this fall at Art House 7 with our Fall 2 Session of art classes beginning October 30th. Whether you’re a budding artist or looking to unleash your artistic potential with something new, there’s a class for everyone!
Short and Drop-In Classes:
Dive into creativity with our short-term offerings, including a 3-week still-life painting course, a 3-week knitting class, a 5-week Painting the Portrait and Figure workshop led by acclaimed local artist Danni Dawson, and a mesmerizing 4-week exploration of Japanese Suminagashi and modern paper marbling. Plus, we have a drop-in class specially designed for parents and toddlers (2-4 years old) to introduce them to the world of art.
Public invited: “Fur-th Birthday” brunch celebration for Woofie’s of South Riding-Aldie, Sunday, October 8 at The Lazy Dog Restaurant & Bar
Woofie’s of South Riding-Aldie, providing premium mobile pet services throughout Aldie, Middleburg, South Riding is celebrating its fourth anniversary with expansion to Centreville and Chantilly and its fourth Woofie’s pet grooming van. The franchise, owned and operated by Loudoun County residents, husband/wife team Sebaot Gebre and Teferi Dejene, has grown by 900% since its first full year in business.
• Mobile pet spa grooming
• Dog walking
• Pet sitting
• In-home or overnight pet sitting
• Customizable services
We invite you to join us at STEAMOLOGY’s annual FREE STEM Fest for elementary and middle school students, taking place on Saturday, October 14th at South County High School, 8501 Silverbrook Rd, Lorton, VA 22079.
STEM Fest is an exciting