Around Town

Small business Irresistible Cupcakes brings sweet treats to Fair Oaks Mall

A new cupcake business has landed at Fair Oaks Mall, adding a sprinkle of delight to visitors’ shopping experience.

Located near the mall’s upper-level food court next to a smoothie shop, Irresistible Cupcakes (11750 Fair Oaks Mall) celebrated its soft opening on Thursday, June 29.

Though Sunday, July 1 marked Irresistible Cupcakes’ official grand opening, founder and owner Fatima Reid has decided to extend the celebration through the entire month of July.

Until Aug. 1, Irresistible Cupcakes is sweetening the deal with a discount in honor of its grand opening: buy four or six cupcakes, get one free. Purchases of a dozen cupcakes are also discounted.

Reid says her cupcakes are freshly baked in the morning, and she hand-makes all of the cupcake batter and buttercream.

“Irresistible Cupcakes does everything from scratch,” Reid said. “So we use high-quality products and whatever I think are the finest products to produce a good quality cupcake and cake. I don’t cut any corners on that at all.”

Reid turned to baking cupcakes as her full-time career after losing her job in 2017, inspired by friends and family who insisted that there was something “special” about the cakes she would make during the holidays, she says.

Though Reid didn’t initially believe in her ability to perform physical labor and questioned whether her cupcakes could truly stand out against the pack, her husband and a higher calling gave her the final push to pick up a whisk and get to work.

“My husband said if you’re going to do this, you’ve got to be all the way in,” Reid said. “So I just researched and prayed about where I should go next.”

Launching her cupcake business out of her home kitchen, Reid went from selling baked treats at her local Bible study to opening her own store, which migrated across the D.C. region from Joint Base Andrews in Maryland to Fort Belvoir to Springfield Mall.

Reid settled on Fair Oaks Mall as Irresistible Cupcakes’ next spot after her storefront in Springfield Mall closed, because she would have access to an in-store kitchen, something she has long sought.

“My wonderful big fat oven that I love so dearly has brought me much joy in this last month here,” Reid laughed.

Now, she makes the 26-mile commute from Upper Marlboro, Maryland, to Fairfax every morning to open the store at 11 a.m. and close at 8 p.m.

“I’m excited at being welcomed at Fair Oaks Mall and to the Fairfax community,” Reid said. “It’s a wonderful community, and it seems like the people are very kind and very welcoming to us.”

Reid says she’s observed over the last five years that, wherever her business operates, the residents seem to gravitate towards different cupcake and cake flavors, creating different lineups of best-sellers.

“Here, they love pineapple upside-down, strawberry shortcake, strawberry cupcakes,” Reid said. “And definitely the red velvet and the caramel. The caramel is a huge hit…and the rum is a great cake as well.”

In the future, Reid hopes to expand her menu to include more vegan options, and she is seeking another store manager to help run day-to-day operations when she isn’t there.

Until then, she’s focused on “figuring out what works best for Irresistible to flow” seamlessly and giving her customers “a great experience” when they come into the mall, she says.

“It’s not just a bite of heaven, but it’s a good experience,” Reid said.