The Bowlero sign at Tysons Galleria is coming down next month, but bowlers can rest assured — the lanes aren’t going anywhere.
Starting in early February, the arcade, bowling, and sports bar venue will be renamed Lucky Strike Entertainment as part of a company-wide rebranding. Formerly known as Bowlero Corporation, the company officially adopted the Lucky Strike Entertainment name on Dec. 12.
No major renovations are planned for the space, according to a company spokesperson. Instead, the rebrand will involve new signage and a paint job, as well as some updates to the exterior and interior space.
“Guests can continue to enjoy the menu they know and love, with craft favorites like Baja Shrimp Tacos, Katsu Chicken Bao Buns, Mike’s Hot Honey Chicken Sandwich, and a selection of premium salads and fresh bowls,” the spokesperson told FFXnow. “This transformation marks an exciting new chapter for Tysons Corner, establishing Lucky Strike as the ultimate destination for unforgettable moments—whether you’re celebrating with friends, enjoying a family outing, or simply looking for a fun night out.”
Bowlero currently operates more than 350 locations across the U.S., Canada, and Mexico, including two in Annandale and Arlington. It opened the 39,000-square-foot Tysons Galleria venue in fall 2021, offering dozens of lanes, more than 70 arcade games and a bar.
According to a press release, the rebrand is intended to convey an identity that’s “approachable and timeless, yet undeniably upscale.” It will affect 75 Bowlero locations nationwide over the next two years.
