Eyewear retailer Warby Parker will soon be the latest addition to Reston Town Center.
The brand’s newest store, located at 11936 Market Street, is expected to open later this month on Saturday, Oct. 18, the company recently announced. First-day shoppers will receive a complimentary tote bag while supplies last.
The shop will replace Francesca’s, which appears to have closed at the address earlier this year.
The Reston Town Center location marks Warby Parker’s fourth store in Fairfax County, joining locations at Tysons Corner Center, the Mosaic District in Merrifield and Fairfax Corner. It will offer the brand’s full assortment of optical and sunglasses.
Warby Parker’s current offerings are highlighted by its Fall 2025 collection, as well as the Strato Series and a kids collection that offers scaled-down versions of “our favorite grown-up frames,” according to its website.
The Reston store will also offer third-party contact lenses and accessories for sale, plus in-store eye exams.
Business hours will run from 11 a.m. to 7 p.m. every day except for Sundays, when the store will be open from noon to 6 p.m., according to signage on the front door.
Warby Parker will join a number of newcomers to Reston Town Center, including Corsica Wine Bar, Kusshi Sushi and the Indian fusion restaurant Masti, which opened at 11 a.m. today (Wednesday).
