Home goods retailer MINISO opens 10 N’ Under store at Fair Oaks Mall

A new store with all items $10 or less has opened at Fair Oaks Mall.

MINISO, a lifestyle product retailer from China, opened a $10 N’ Under store in the mall on April 21. The 3,568-square-foot space sells household goods, cosmetics, food and toys. It’s the second location in Fairfax County and the third in the state overall.

The company opened its first location in the county at Tysons Corner Center in October. It also has a store at Potomac Mills Mall in Woodbridge.

“We are thrilled to open our new store at Fair Oaks Mall, after witnessing Miniso’s enormous popularity among the consumers of Fairfax and Woodbridge, and we want to bring our products, which marry high quality with incredible value, to more consumers,” said Bella Tu, General Manager of Overseas Division at Miniso. “As one of the few variety chain stores at Fair Oaks Mall, MINISO hopes to bring a fun-filled experience of discovery and delight to its shoppers.”

The Japanese-inspired company has more than 5,000 stores around the world. It launched in 2013 under the leadership of Chinese entrepreneur Ye Guofu.

Here’s more from the company’s website on their mission and vision:

“Affordable high quality”, “Joy” and “Lighthearted” are the values at the very heart of the brand. “Affordable high quality” is its permanent goal in terms of product development, as it strives to offer consumers inexpensive and well-designed goods. “Joy” describes customers’ natural response to the open, comfortable shopping experience and fun vibes at MINISO, while “Lighthearted” defines their relaxed and cheerful mood when choosing from the wide range of affordable goods in store.