Business dedicated to stretching opens in North Point Village Center

A business that’s strictly dedicated to the art of stretching celebrated its grand opening last week in Reston.

Stretch Zone, which describes itself as the world’s first and largest stretching franchise, has opened at North Point Village Center. It’s located at 1468 North Point Village Drive and is open from 8 a.m. to 7 p.m. on weekdays and 10 a.m. to 4 p.m. on weekends.

The “Stretch Zone Method” aims to address flexibility through neurological lens, according to the company’s website.

Here’s more from the company:

This is achieved by dealing with the muscle’s nervous tension (“tonus”) to reach an optimal active range of motion. The goal is not to make a person more “flexible” or “elastic,” but rather enable you to move more functionally by re-establishing a more ideal resting muscle tone. By re-educating the associated nerve-muscle reflex, the Stretch Zone Method® leads to movement becoming easier and more efficient. Customers can sign up for 30-minute practitioner-led stretching sessions.

“The owners chose Reston as a location as they continue to look for strategic spaces around the Virginia area that have a high population density and a terrific sense of community,” a spokesperson for the company told FFXnow.

The roughly 1,000-square-foot studio in Reston celebrated its grand opening last Friday (Oct. 28). Founder Jorden Gold started the business in Miami in 2004 after he saw his grandfather lose mobility to diabetes, and it now has locations around the country.