The owner of Reston’s North Point Village Center is exploring ways to make the center more competitive and visible in the community.
Developer Lerner Corporation submitted a proposal to Fairfax County on Oct. 19 seeking its permission to update two monument signs that clearly identify the shopping center and incorporate tenant signage within existing monument signs.
The center at 1452 Reston Parkway is anchored by Giant Food and hosts 27 other suites, including Baskin-Robbins, Chick-Fil-A and Starbucks. But Lerner says the limited visibility to passersby is challenging for those businesses.
“The visibility of these tenants from outside of the center is severely restricted due to the existing, mature vegetation surrounding and within it and the retail tenants being at a lower grade than the surrounding roads,” Connor Breed, a Cooley real estate associate representing Lerner, wrote in a statement of justification for the application.
The new monument signs would identify some of the shopping center’s tenants, which often turn over. The center is also challenged by having only one anchor tenant — a grocery store that must compete with Wegmans, Harris Teeter, Whole Foods and Safeway on or nearby Reston Parkway alone.
“If North Point Center hopes to compete with other local shopping centers, its current lack of clear notification that it includes commercial uses and what tenants are available must be resolved,” the application continues.
The existing monument signs were approved in 1994.
“By bringing North Point Center’s monument signs into line with the expectations of existing and prospective commercial tenants, the shopping center will be better able to serve the needs of Reston’s residents and visitors and will be primed for long-term success,” Breed wrote.
The proposal is in the early stages of the county’s review process and has not yet been formally accepted for review.
The 134,000-square-feet village center is almost fully leased, according to a site plan from Lerner. A Body Fit Training studio is expected to open next year, and one 1,200-square-foot suite designated for specialty retail remains available for leasing.
A Maryland man has been arrested in connection with a robbery at Wells Fargo in Reston’s North Point Village Center, police announced today.
Police believe the suspect — 37-year-old Zachary Allen Hunter — may be involved with multiple other robberies in the region.
Yesterday morning (Wednesday) shortly before 9:30 a.m, Hunter allegedy entered the bank at 1498 North Point Village Center and demanded cash while implying he had a firearm, police say. He left the area in a Mercedes.
An off-duty police officer was able to track the suspect in Tysons. When the vehicle was seen turning in Lincoln Lane but failing to exit, the officer coordinated with other law enforcement to search the area.
“Hunter was found slouched inside the vehicle and was taken into custody,” police said.
Detectives plan to charge the suspect with additional charges. Yesterday, he was charged with one count of robbery and was held without bound.
The stolen cash was also recovered, according to police, who didn’t identify the amount taken.
Bank robber caught. https://t.co/2JziAxgTjU #FCPD pic.twitter.com/yHQulwDIRL
— Fairfax County Police (@FairfaxCountyPD) December 29, 2022
(Updated at 4:05 p.m.) A halal gyro and platters shop that calls New York home is coming soon to Reston’s North Point Village Center.
Shah’s Halal Food plans to open a 1,200-square-foot location in the village center by early 2023, according to a company spokesperson.
“The owner of the Reston location has lived in the community for years after relocating from NY. He has found it be be a thriving community and one that appreciates great quality food,” the spokesperson told FFXnow in a statement.
The menu includes a mix of gyros, sandwiches, salads, along with the restaurant’s signature white and green sauces. Other items include chicken tenders, nuggets, and cheesesteak.
Shah’s was established in 2005 as a food court in Richmond Hill in Queens. Nearly 11 years after launching, the business opened its first brick-and-mortar restaurant in Long Island.
The Reston location would be the company’s second in Virginia, joining a location in Falls Church. The menu includes chicken tenders, nuggets, platters, cheesesteak, sandwiches, and salads.
(Correction: This article previously said this would be Shah’s first location outside of New York. H/t to commenter Jason Kazi for pointing out the error.)
A business that’s strictly dedicated to the art of stretching celebrated its grand opening last week in Reston.
Stretch Zone, which describes itself as the world’s first and largest stretching franchise, has opened at North Point Village Center. It’s located at 1468 North Point Village Drive and is open from 8 a.m. to 7 p.m. on weekdays and 10 a.m. to 4 p.m. on weekends.
The “Stretch Zone Method” aims to address flexibility through neurological lens, according to the company’s website.
Here’s more from the company:
This is achieved by dealing with the muscle’s nervous tension (“tonus”) to reach an optimal active range of motion. The goal is not to make a person more “flexible” or “elastic,” but rather enable you to move more functionally by re-establishing a more ideal resting muscle tone. By re-educating the associated nerve-muscle reflex, the Stretch Zone Method® leads to movement becoming easier and more efficient. Customers can sign up for 30-minute practitioner-led stretching sessions.
“The owners chose Reston as a location as they continue to look for strategic spaces around the Virginia area that have a high population density and a terrific sense of community,” a spokesperson for the company told FFXnow.
The roughly 1,000-square-foot studio in Reston celebrated its grand opening last Friday (Oct. 28). Founder Jorden Gold started the business in Miami in 2004 after he saw his grandfather lose mobility to diabetes, and it now has locations around the country.
It’s game over for GameStop in North Point Village Center.
The chain retailer that sells consumer electronics, gaming merchandises and video games was located at 1468 North Point Village Center.
The company did not immediately return a request for comment from FFXnow on what was the last day of business and why the store closed. But in recent years, the business has been shrinking its footprint across the country by shuttering many stores.
The nearest location to the Reston spot is at Dulles 28 Centre in Sterling.
Mochinut, which features Hawaiian-style donuts that are mixed with Japanese mocha and American donuts, is expected to open soon at the village center, according to the business’s website.