Email signup

Proposal seeks to boost visibility, presence of Reston’s North Point Village Center

The current signage at North Point Village Center has not been updated for several years (via Fairfax County)

The owner of Reston’s North Point Village Center is exploring ways to make the center more competitive and visible in the community.

Developer Lerner Corporation submitted a proposal to Fairfax County on Oct. 19 seeking its permission to update two monument signs that clearly identify the shopping center and incorporate tenant signage within existing monument signs.

The center at 1452 Reston Parkway is anchored by Giant Food and hosts 27 other suites, including Baskin-Robbins, Chick-Fil-A and Starbucks. But Lerner says the limited visibility to passersby is challenging for those businesses.

“The visibility of these tenants from outside of the center is severely restricted due to the existing, mature vegetation surrounding and within it and the retail tenants being at a lower grade than the surrounding roads,” Connor Breed, a Cooley real estate associate representing Lerner, wrote in a statement of justification for the application.

The new monument signs would identify some of the shopping center’s tenants, which often turn over. The center is also challenged by having only one anchor tenant — a grocery store that must compete with Wegmans, Harris Teeter, Whole Foods and Safeway on or nearby Reston Parkway alone.

“If North Point Center hopes to compete with other local shopping centers, its current lack of clear notification that it includes commercial uses and what tenants are available must be resolved,” the application continues.

The existing monument signs were approved in 1994.

“By bringing North Point Center’s monument signs into line with the expectations of existing and prospective commercial tenants, the shopping center will be better able to serve the needs of Reston’s residents and visitors and will be primed for long-term success,” Breed wrote.

The proposal is in the early stages of the county’s review process and has not yet been formally accepted for review.

The 134,000-square-feet village center is almost fully leased, according to a site plan from Lerner. A Body Fit Training studio is expected to open next year, and one 1,200-square-foot suite designated for specialty retail remains available for leasing.

Recent Stories

Cirque Du Soleil is coming back to Fairfax next month. The theatrical aerobatic spectacle is performing eight shows at George Mason University’s Eagle Bank Arena from May 17-25. This year’s…

The Fairfax County Police Department is seeking a suspect possibly connected to three robberies in which the man used pepper spray against store employees. Police said the latest incident occurred…

Police are investigating the the fatal shooting of a woman who died at Mount Vernon Hospital last night. The Fairfax Police Department said around 11:30 p.m. on Wednesday night the…

Morning Notes

Cat declawing to be banned in Virginia — “Veterinarians will not be allowed to declaw cats in Virginia starting in July, unless there are certain ‘therapeutic’ reasons to do so.” [ABC8]…

Unlike our competitors, Well-Paid Maids doesn’t clean your home with harsh chemicals. Instead, we handpick cleaning products rated “safest” by the Environmental Working Group, the leading rating organization regarding product safety.

The reason is threefold.

First, using safe cleaning products ensures toxic chemicals won’t leak into waterways or harm wildlife if disposed of improperly.

Read More

Submit your own Community Post here.

There’s a reason Well-Paid Maids has hundreds of positive reviews from happy clients in the D.C. area.

The home cleaning company pays cleaners — who are W-2 employees — a living wage starting at $24 an hour. Plus, cleaners are offered benefits, including insurance, 24 paid days off a year, 100% employer-paid commuting costs and more.

Lexi Grant, an operations manager at Well-Paid Maids, said it best: “People deserve their work to be respected and recognized. When that happens, you love what you do, and you create the best results.”

Read More

Submit your own Community Post here.

Dream, Design, Build: Home Expo 2024

Sponsored by ABW Appliances & Eden, join us for a one-of-a-kind Home Expo event on May 11th from 10AM to 4PM!

The DMV’s top experts — AKG Design Studio and GMJ Construction — are opening their doors to homeowners to

Ravel Dance Company presents The Sleeping Beauty at Capital One…

Be transported to the magical kingdom of Princess Aurora, where the wicked Carabosse casts a curse that dooms the Princess and her entire kingdom. Set to the spectacular Tchaikovsky score, this beloved classic will sweep you away with its beauty,


Subscribe to our mailing list