Call Your Mother dialed into Vienna today, and the townspeople have answered.
The popular deli opened its doors at 205 Maple Avenue East in the Vienna Marketplace shopping strip this morning (Monday), drawing a steady stream of customers eager to try its much-hyped bagels.
Open from 7 a.m. to 3 p.m. daily, the shop filled a space vacated last year by Cold Stone Creamery. The suite had initially been slated to host Taim Mediterranean Kitchen, but that fast-casual chain backed out and ultimately closed all of its Virginia locations this past spring.
Like at its other locations, Call Your Mother sells a variety of bagels, both as standalone items and in sandwich form, aiming for a blend of “classic NY-style bagel and the sweeter, Montreal-style bagels,” per its website. The menu also has coffee, rye and challah sandwiches, and desserts, including babka muffins and cookies.
“We’ve been looking for a location in Vienna for quite some time, and we finally found one that felt really good,” Call Your Mother marketing head Tim Casey told FFXnow. “Our first day open today, we’re really feeling the love and super-thankful to all the folks in the community for coming out to support us.”
After running stalls at farmers’ markets, Call Your Mother founders Daniela Moreira and Andrew Dana opened their first permanent location in Park View, D.C., in 2018. Now operating 13 storefronts in the D.C. area and Denver, Colorado, the business first expanded to Northern Virginia with a mobile truck at the Chesterbrook Shopping Center in McLean.
The Lil’ Deli was supplanted in July by a brick-and-mortar storefront. The Vienna shop is Call Your Mother’s third in Virginia, following an opening in Old Town Alexandria in February.
Casey says the team spends “a lot of time” scouting out locations to ensure they’re the right fit — a concern no doubt amplified by a rift with some neighbors over its Georgetown location.
“Right now, we feel really good about all our locations in Virginia,” Casey said, adding that each shop often organically develops its own identity over time based on the surrounding neighborhood.
The Washington Business Journal reported in August that Call Your Mother will add a Reston location, taking over a space at North Point Village Center that Bobby’s Bagel Cafe is scheduled to close at the end of October.
Casey neither confirmed nor denied the Reston plans, but he advised supporters to keep an eye on the company’s social media feeds.
“We’ll definitely keep folks posted,” he said. “We love Virginia very much and certainly plan on opening more shops in Virginia, but I don’t have too much intel outside of that right now.”
Elsewhere in Vienna Marketplace, construction continues to transform the former Noodles & Company restaurant into a Citibank branch.
