Prepare for competing “interactive experiences” at Tysons Corner Center this winter, when the year of Mattel will continue with the worldwide debut of its Hot Wheels Champion Experience.
After making its mark on the summer box office with Greta Gerwig’s “Barbie,” the toy company will venture into immersive entertainment with a 16,000-square-foot exhibit and play area based on its 55-year-old model cars and race tracks.