I-66 West Traffic Changes in Oakton Today — “I-66 West between Nutley Street and Vaden Drive will be shifted to a new, long-term configuration beginning during the early morning hours on or about Wednesday, July 6. When this traffic change is implemented, the two right travel lanes will be separated from the two left travel lanes by barrier…This temporary traffic pattern will remain in place for approximately two months, and is part of the Transform 66 Outside the Beltway Project.” [VDOT]
Search for Suspect in Hybla Valley Homicide Continues — “A year ago today, Tafari ‘Trey’ Nadhim was fatally shot in the 7900 blk of Janna Lee Ave. Detectives continue to seek answers for Trey’s family & friends. If you have any info about his death, please call 703-246-7800 or submit tips through Crime Solvers.” [FCPD/Twitter]
Springfield Man Allegedly Hits Pedestrian After Stealing BMW — “A Springfield man was charged with grand larceny after he stole a car from a gas station on Braddock Road on June 25 and then ran into a pedestrian after Fairfax County Police attempted to stop him.” [Patch]
County Sees Uptick in Unemployment — “With 609,431 county residents in the civilian workforce and 16,122 looking for jobs, Fairfax’s unemployment rate stood at 2.6 percent for the month, according to figures reported June 29 by the Virginia Employment Commission. That’s up from 2.2 percent a month before, although it remained well below the rate of 3.7 percent a year ago.” [Sun Gazette/Inside NoVA]
Photos: New Citizens Welcomed on July 4 at Mount Vernon — “On Monday, July 4, George Washington’s Mount Vernon was the site of a naturalization ceremony for 52 new US citizens, some of whom serve in the US armed forces. Secretary of the Treasury Janet Yellen spoke, as did George Washington himself — well, the latest GW reenactor.” [Washingtonian]
Married FCPS Educators Help Ukranian Refugees — W.T. Woodson High School government teacher Lee Hedrick and Annandale High School ESOL Chair Meredith Hedrick recently traveled 18 hours to Poland to serve as volunteers for World Central Kitchen. They helped the nonprofit prepare and distribute meals to refugees at the border with Ukraine. [FCPS]
Great Falls Mansion Sold for $10M — “Innsbruck Holdings LLC on June 7 closed the sale of 576 Innsbruck Ave. in Great Falls, a 21,500-square-foot mansion, for $10.5 million…The Innsbruck mansion, also known as Alderley, has been through several owners since it was constructed in 2007, among them former AOL executive Richard Hanlon and James Carlson, the former CEO of AmeriGroup.” [Washington Business Journal]
It’s Wednesday — Rain starting in the afternoon. High of 85 and low of 78. Sunrise at 5:51 am and sunset at 8:39 pm. [Weather.gov]
Just in time for the summer tourist season, Fairfax County is stepping up its efforts to promote the amenities in its southeastern area, providing a discount pass for admissions and more.
County and tourism officials, along with staff of George Washington’s Mount Vernon, touted a new digital pass yesterday (Wednesday) that gives visitors at historic sites and other destinations 20% off admissions and other deals.
Launched last December, the branding campaign is called “Potomac Banks: Explore Fairfax South” and was developed by the digital marketing agency Streetsense. It was showcased during a media event outside the first president’s mansion overlooking the Potomac River.
“Fairfax South is the place to be,” said Mount Vernon District Supervisor Dan Storck, who started the Mount Vernon Tourism Task Force in 2019 that led to the branding.
Storck, who was a President Abe Lincoln re-enactor for 25 years, said his love of history was a driving force in showcasing the region’s amenities.
An original marketing push rolled out in February 2020, but the COVID-19 pandemic soon took hold in the U.S., particularly damaging the hotel and restaurant industries, Storck said.
The effort also includes one year of marketing with a business development campaign, said Barry Biggar, president and CEO of Visit Fairfax, the area’s official tourism organization.
“Now the real work begins,” he said.
Savings pass launched to promote region
The pandemic-induced delay meant the marketing effort could include a new feature: the Potomac Banks Savings Pass, a $46 pass that gives discounted admission to partnering sites, including George Washington’s Mount Vernon, George Mason’s Gunston Hall and Woodlawn & Pope-Leighey House.
The pass, which has a $25 version for kids ages 6 through 11, also provides deals on tours, gifts and activities at sites such as the National Museum of the U.S. Army, the Workhouse Arts Center, G34.3 Brewing Co., Woodlawn Press Winery and Historic Huntley.
The pass is valid for 90 days, but once it’s first redeemed at a site, it lasts for seven days.
While Washington’s historic property has weathered the pandemic and had buses of visitors there yesterday, other sites will be able to cross-promote.
— Mount Vernon (@MountVernon) May 18, 2022
Fairfax County Board of Supervisors Chairman Jeff McKay said teachers and textbooks are amazing, but nothing can replace experiencing history in person, and there are historic assets right in people’s backyards to enjoy that people from across the world come to visit.
Biggar said there are plans to create the county’s first tourism improvement district in southern Fairfax County. He said it could be a model for the rest of the region.
According to Biggar, Fairfax County’s tourism dollars generate the most revenue for the Commonwealth of any jurisdiction. The county’s tourism industry generated more than $3 billion in 2019, and he projects it will reach $4.5 billion in five years.