Reston Kabob is getting a chance to uplift its immigrant-owned business through an accelerator program operated by DoorDash.
The Reston-based eatery is part of the first cohort for DoorDash’s Accelerator for Local Goods, an education program designed to support consumer-packed goods that are owned by entrepreneurs who are female, transgender, immigrants or people of color.
Through the program, Reston Kabob will get an extra boost to bottle its sauces, which are made from scratch.
Store manager Masoud Shoja says customers have been requesting the business, which opened in 2003, to bottle its sauces for years. He is an Afghan immigrant who came to the U.S. in the 1980s with his family as a baby. The family fled the Soviet invasion.
After reopening in January 2020, the business explored bottling its sauces, but the pandemic and associated supply chain issues derailed that opportunity.
“Earlier this year, we were finally able to source the bottles, make labels, etc and we started bottling the sauces to sell in store and potentially on 3rd party delivery apps or our website,” Shoja said. “Coincidentally, a week later we received an email to participate in the accelerator program and we saw it as a great fit. The accelerator program highlights packaged goods from local markets.”
Shoja said he opened up to the opportunity to sell beyond Reston Kabob’s platform because of the pandemic.
“The pandemic taught us to be versatile and adapt,” he said. “One way we adapted is to package our sauces where they can be shipped or sold to customers as opposed to customers coming into the physical brick and mortar restaurant location. The accelerator program essentially ‘accelerated’ this opportunity for us.”
The inaugural cohort includes a broad swatch of business owners from Chicago, New York City and the greater D.C. area.
In addition to a six-week education program, Reston Kabob will receive a $5,000 grant to support growth, access to marketing and sales support from DoorDash, and the chance to sell their items via DashMart, a DoorDash-owned and operated grocery and convenience store.
“We hope to gain new customers and grow from there,” Shoja told FFXnow. “If it’s successful, we can launch newer products and flavors and potentially rebrand it to have a more broad appeal as opposed to a localized one.”
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Are you ready for summer? Live Fairfax has a bucket list of indoor activities, outdoor escapades and trips to explore this summer.
Camps are just the beginning of what’s in store at Art House 7 this summer. We’re thrilled to offer an array of exciting classes for both kids and adults!Rediscover your creativity with some of our AH7 favorites, such as drawing, hand-sewing, modern embroidery, and our popular 3-week Jump into Crochet classes. But that’s not all! We’ve added some fresh and exciting options to our summer class selection, guaranteed to spark your imagination.
To enhance your artistic journey, we have intensified some of our Ceramics: The Wheel classes to a full 3-hour duration. This extended time allows for more creativity and skill development in each class session. If you’re eager for a captivating twist, give Contemporary Still-Life Drawing & Painting a go. Or why not try an immersive outdoor painting adventure? We have a unique opportunity for you to bring your painting skills to life while learning and creating in the great outdoors with our Landscape Painting: Studio and Plein Air class!
We invite you to visit our website and explore our full Summer Session schedule, brimming with a diverse range of classes and camps. Classes and camps begin June 20th. Unleash your inner artist, broaden your horizons, and embark on a summer adventure like no other. Let’s make this a summer to remember at Art House 7!
Potomac Harmony Chorus has a new director! We’re ready
to kick off the season with new music, a new approach, and YOU!
Potomac Harmony is one of 500 choruses in Sweet
Adelines International. We’re a vibrant,
contemporary, inclusive, welcoming, and open community of women singers who
perform four-part harmony, barbershop style, committed to a high level of
achievement through teaching, mentoring, personal growth, and performance. Our vision is to entertain, educate, and
enrich lives through musical expression while promoting the barbershop art
Potomac Harmony recently had our first performance
with our new director, receiving rave reviews! We invite you to stop by any Wednesday
evening and be part of the fun and harmony!
Army Birthday Festival – Free and Fun
Make Saturday, June 10, 2023 a great day!
Come celebrate the Army Birthday Festival at the National Museum of the U.S. Army from 9:00 a.m. – 5:00 p.m. Rain or Shine!
• Experience outdoor and indoor fun activities, for all
Unveiling of West Ford historical highway marker
Gum Springs will be celebrating 190 years of its founding by freedman West Ford on Saturday, June 17, 2023. To kick-off the celebration, there will be an unveiling of a Virginia historical highway marker for West Ford on Fordson Road