The concept behind Fresh Baguette is self-evident from its name.
Serving freshly baked, artisanal bread and pastries, the Bethesda-based bakery is on the rise in the D.C. area, with its newest store expected to open in McLean early this fall.
If the store passes its final inspection by the Fairfax County Health Department this week, it will be on track for a grand opening at 6707 Old Dominion Drive around Labor Day, according to Fresh Baguette founder and owner Florent de Felcourt.
“We will have racks with fresh products coming out of the oven, and we serve them from the rack directly with the freshest products that we can provide, so it’s really a concept of freshness,” de Felcourt told FFXnow.
A native of France and former naval officer who had worked at the French Embassy in D.C., de Felcourt launched Fresh Baguette in October 2013 to fill what he saw as a deficit in good bakeries in the area.
The business now has five locations, including the McLean one, its second in Northern Virginia after opening an Alexandria bakery on March 1. With a recently leased, 30,000-square-foot space in Germantown expected to significantly increase production, de Felcourt hopes to eventually have 20 or more sites across D.C., Maryland, and Virginia.
He saw McLean as a fitting location for its origins as a stop on the Great Falls & Old Dominion Railroad that connected Great Falls to D.C. in the early 20th century.
“A bakery is great for connecting people,” he said. “…People come here, and they find a different environment, different universe, different products they don’t find anywhere else. They talk together. So, yeah, it’s a way for them to connect differently.”
Under construction for roughly nine months, the bakery will have 14 to 16 seats for people who want to eat and drink on site, but customers typically get their orders to go, de Felcourt says, attributing the company’s success during the pandemic in part to that approach.
In addition to baguette and loaf breads, which is all made daily with entirely organic ingredients, Fresh Baguette serves croissants, sandwiches, quiche, and various sweets and pastries. The menu will have some seasonal items, such as a yule log cake offered around Christmas each year.
Even with his ambitious expansion plans, de Felcourt has no intentions of turning to franchising or altering his emphasis on making each product fresh, including those sold to company’s 180 wholesale customers.
“The products are very specific,” he said. “They are inspired by French bakeries, but they are very specific, and we want everyone to put all his heart in our products, in displaying the products, in respecting the products, and we want our customers to feel like they want to eat these products just by looking at them.”
Good Friday evening! Today we published 6 articles that were read a total of 6621 times on FFXnow alone, so far. 📈 Top stories The following are the most-read articles…
Lake Anne’s plaza will once again spring to life this summer with concerts. Lake Anne Live! — an event series that kicked off last year — brings Thursday evening concerts…
The proposed repurposing of Inova Health System’s former corporate headquarters in Merrifield as live/work and workforce housing units got a hearty recommendation from the Fairfax County Planning Commission earlier this…
Are you ready for summer? Live Fairfax has a bucket list of indoor activities, outdoor escapades and trips to explore this summer.
Camps are just the beginning of what’s in store at Art House 7 this summer. We’re thrilled to offer an array of exciting classes for both kids and adults!Rediscover your creativity with some of our AH7 favorites, such as drawing, hand-sewing, modern embroidery, and our popular 3-week Jump into Crochet classes. But that’s not all! We’ve added some fresh and exciting options to our summer class selection, guaranteed to spark your imagination.
To enhance your artistic journey, we have intensified some of our Ceramics: The Wheel classes to a full 3-hour duration. This extended time allows for more creativity and skill development in each class session. If you’re eager for a captivating twist, give Contemporary Still-Life Drawing & Painting a go. Or why not try an immersive outdoor painting adventure? We have a unique opportunity for you to bring your painting skills to life while learning and creating in the great outdoors with our Landscape Painting: Studio and Plein Air class!
We invite you to visit our website and explore our full Summer Session schedule, brimming with a diverse range of classes and camps. Classes and camps begin June 20th. Unleash your inner artist, broaden your horizons, and embark on a summer adventure like no other. Let’s make this a summer to remember at Art House 7!
Potomac Harmony Chorus has a new director! We’re ready
to kick off the season with new music, a new approach, and YOU!
Potomac Harmony is one of 500 choruses in Sweet
Adelines International. We’re a vibrant,
contemporary, inclusive, welcoming, and open community of women singers who
perform four-part harmony, barbershop style, committed to a high level of
achievement through teaching, mentoring, personal growth, and performance. Our vision is to entertain, educate, and
enrich lives through musical expression while promoting the barbershop art
Potomac Harmony recently had our first performance
with our new director, receiving rave reviews! We invite you to stop by any Wednesday
evening and be part of the fun and harmony!
Army Birthday Festival – Free and Fun
Make Saturday, June 10, 2023 a great day!
Come celebrate the Army Birthday Festival at the National Museum of the U.S. Army from 9:00 a.m. – 5:00 p.m. Rain or Shine!
• Experience outdoor and indoor fun activities, for all
Unveiling of West Ford historical highway marker
Gum Springs will be celebrating 190 years of its founding by freedman West Ford on Saturday, June 17, 2023. To kick-off the celebration, there will be an unveiling of a Virginia historical highway marker for West Ford on Fordson Road