The concept behind Fresh Baguette is self-evident from its name.
Serving freshly baked, artisanal bread and pastries, the Bethesda-based bakery is on the rise in the D.C. area, with its newest store expected to open in McLean early this fall.
If the store passes its final inspection by the Fairfax County Health Department this week, it will be on track for a grand opening at 6707 Old Dominion Drive around Labor Day, according to Fresh Baguette founder and owner Florent de Felcourt.
“We will have racks with fresh products coming out of the oven, and we serve them from the rack directly with the freshest products that we can provide, so it’s really a concept of freshness,” de Felcourt told FFXnow.
A native of France and former naval officer who had worked at the French Embassy in D.C., de Felcourt launched Fresh Baguette in October 2013 to fill what he saw as a deficit in good bakeries in the area.
The business now has five locations, including the McLean one, its second in Northern Virginia after opening an Alexandria bakery on March 1. With a recently leased, 30,000-square-foot space in Germantown expected to significantly increase production, de Felcourt hopes to eventually have 20 or more sites across D.C., Maryland, and Virginia.
He saw McLean as a fitting location for its origins as a stop on the Great Falls & Old Dominion Railroad that connected Great Falls to D.C. in the early 20th century.
“A bakery is great for connecting people,” he said. “…People come here, and they find a different environment, different universe, different products they don’t find anywhere else. They talk together. So, yeah, it’s a way for them to connect differently.”
Under construction for roughly nine months, the bakery will have 14 to 16 seats for people who want to eat and drink on site, but customers typically get their orders to go, de Felcourt says, attributing the company’s success during the pandemic in part to that approach.
In addition to baguette and loaf breads, which is all made daily with entirely organic ingredients, Fresh Baguette serves croissants, sandwiches, quiche, and various sweets and pastries. The menu will have some seasonal items, such as a yule log cake offered around Christmas each year.
Even with his ambitious expansion plans, de Felcourt has no intentions of turning to franchising or altering his emphasis on making each product fresh, including those sold to company’s 180 wholesale customers.
“The products are very specific,” he said. “They are inspired by French bakeries, but they are very specific, and we want everyone to put all his heart in our products, in displaying the products, in respecting the products, and we want our customers to feel like they want to eat these products just by looking at them.”
Good Friday evening, Fairfax County. Let’s take a look back at today’s stories and a look forward to tomorrow’s event calendar. 🕗 News recap The following articles were published earlier…
Friday night’s performance by comedian Nate Bargatze is expected to draw the largest crowd ever to EagleBank Arena on the Fairfax campus of George Mason University, according to Monumental Sports…
Reston Association has adopted a new strategic plan that aims to continue the vision of Reston’s founder Bob Simon over the next three years.
A 93-year-old woman died earlier this week from injuries she sustained in a car crash on Leesburg Pike (Route 7) in Bailey’s Crossroads, police say. Gladys Bilbao, a Falls Church…
Great Clips at South Lakes Village Center (Reston, Virginia) is seeking hair donors to participate in the Wigs for Kids program this Valentines Week. If you meet the minimum requirements and would like to donate your hair for children fighting cancer, we would love to host you in our salon this Valentine’s Week for a free haircut.
Hair donations must be a minimum of 12 inches
Hair donations must be clean and stored/packaged completely dry.
Hair donations cannot be permed, color-treated, or highlighted.
Temporary coloring or highlights that wash out are acceptable but must be completely washed out before cutting. Gray hair is accepted.
Peace in Gaza: Prayer Liturgy and Community Discussion for Peace in Arlington VA, Sunday, Feb. 11, 10:15 AM
Prayer, liturgy, and community discussion for peace in Gaza, an immediate cease fire and resumption of humanitarian aid will be hosted by Nova Catholic Community. The focus will be Pope Francis’ call for an immediate ceasefire, the release of all hostages, resumption of humanitarian aid for Palestinians in Gaza, and peace talks for a lasting and just peace for all people in the region.
Discussion will follow at Noon on US military role in the conflict and appropriate steps the US should take to foster peace and rebuilding. Light lunch served.
The Tactical Emergency Casualty Care (TECC) Active Bystander Certification course, also known as Active Bystander, is the premier training program to prepare civilians for how to respond during an intentional violent event and to address life-threatening emergencies.
Similar to FEMA’s