(Updated at 2:30 a.m. on 2/22/2024) A Pakistani fashion company will soon leave its first footprint in the U.S. with the unveiling of a new Tysons store.
Khaadi is set to launch a 5,500-square-foot “Experience Store” at Tysons Corner Center this Saturday, Feb. 24, a company spokesperson confirmed to FFXnow. The retail outlet will be located on the mall’s second floor near Barnes & Noble.
This will be Khaadi’s first physical location in the U.S., but it has already expanded outside of its home in Pakistan to the United Kingdom and United Arab Emirates, totaling 50 stores worldwide.
“Khaadi sees the US market as the next crucial step in its global expansion journey,” Khaadi spokesperson Tinath Saeed Fahd said. “The United States, with its vast retail landscape, presents abundant opportunities for brands offering unique and diverse products and Khaadi is prepared to embrace these opportunities.”
Tysons Corner Center was chosen as the site for Khaadi’s U.S. introduction because of its status as “Virginia’s premier shopping destination,” Saeed Fahd added.
“[It] highlights Khaadi’s ambition to expand its international presence and build connections with a wider audience that extend beyond shopping,” she said.
Here’s more from the company on its background:
Founded in 1998 by Shamoon Sultan, Khaadi is a leading retail brand which has experienced unprecedented growth from a single store selling hand-woven fabric to 50 stores spanning the globe from Pakistan to UAE, UK and now US.
Khaadi’s commitment to innovation and pushing the boundaries of fashion, means it’s always looking for ways to evolve designs. The brand’s designs are known for their vibrant colors, intricate craftsmanship and connection to Pakistani and Eastern culture and heritage. Khaadi’s aesthetic is a mix of traditional and modern elements, which help create a unique and contemporary feel, catering to a wider audience globally.
With the Muslim community as a primary audience, Khaadi sells both fabrics and ready-to-wear clothes, including kurtas, shawls, pants, shirts, skirts, jumpsuits, and other formal and casual items.
The Tysons store was “carefully” designed to celebrate “creativity, style and individuality,” according to Saeed Fahd.
“The modern, minimal space hosts a curated collection of everyday versatile ready-to-wear assortments along with accessories for an effortless style solution,” she said.
(Correction: This story previously said Khaadi will offer gift-wrapping options. A spokesperson says that won’t be available at the Tysons store.)
After making its introduction in Tysons, Khaadi plans to continue expanding in the U.S. with stores anticipated in Texas and New Jersey in the next two years.
Khaadi will continue a fashion-focused year for Tysons Corner Center, which welcomed Rothy’s last month and is set to add Primark and Mango.
The mall has also lured the restaurants Maggiano’s Little Italy and the Cheesecake Factory away from their longtime homes in Tysons Galleria. The chains are expected to move this summer and in the fourth quarter of 2024, respectively.
