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The clothing store Daniel’s Boutique is moving to Tysons after 36 years in Crystal City (courtesy Mona Rashidi)

(Updated at 11:50 a.m. on 3/19/2024) A local wardrobe consultant who has worked with celebrities like Kim Kardashian is setting up shop in Tysons.

Nasrin Rashidi hopes to reopen Daniel’s Boutique, the women’s clothing store that she owns with her husband, Sasan, at 8150 Leesburg Pike in early April. Named after the couple’s son, the business had operated in Crystal City for 36 years until closing its location there on Dec. 17.

Located in Suite 120, Daniel’s Boutique will have slightly less space in Tysons than it did at its previous home in Arlington’s Crystal City Shops, but the storefront will be much more visible, according to Nasrin.

“We’re excited for something different, something still service-oriented and all of that, but a little different for the next phase of our business,” she told FFXnow in a recent interview. “We want to kind of elevate the whole thing [so] that we bring in clientele that are looking for a nice place to shop and get service.”

Immigrants from Iran, the Rashidis established their first business, L.A. Moves and Furs, at Beacon Center in Groveton in 1984 before moving to Crystal City and opening Daniel’s Boutique a few years later.

At one point, they ran three stores in Crystal City and a fourth at the former Skyline Mall in Bailey’s Crossroads. The business eventually consolidated into a single location at 2142 Crystal Drive in 2018.

Specializing in women’s designer fashion, including gowns, suits and furs, Daniel’s Boutique offers tailoring, wardrobe consulting, and fur storage and restyling services to all genders in addition to selling clothes as a retailer.

Though the shop accepts walk-in customers, Nasrin says most clients make appointments, which gives her time to assemble a wardrobe appropriate for their needs, whether they’re preparing for a job interview or a wedding.

“I don’t just bring out clothes to sell it,” Nasrin said. “I want to make sure this clothes would be the right item for the right person, and being honest about what I’m selling to them brings them back… Sometimes, I go out of my way to re-style the dress for them. They know I can do that. I add a sleeve to the dress or whatever to accommodate their needs for the events. So, that is a need that is not provided everywhere.”

Some of those clients have been bold-faced names, such as the aforementioned Kardashian and her then-husband Kanye West and actor Andy Garcia. Nasrin has also worked events like the National Christmas Tree Lighting in D.C., the Gershwin Prize ceremony at the Library of Congress and the annual Mark Twain Prize celebration at the Kennedy Center.

Even with its sometimes high-profile clientele, Daniel’s Boutique remains a decidedly family-oriented affair. Sasan’s parents sometimes helped at the stores before they passed away, and the owners’ children, Daniel and Mona Rashidi, are both involved in the business.

Mona, who’s part of the marketing team, says she’s inspired by her parents’ journey. Nasrin’s first job after she left Iran at 17 was at a dry cleaner, where she pressed clothes and made alterations, among other duties.

“I know how hard my parents have worked for all these years. They’re the reason I was able to eat and have a home,” Mona said. “…Coming from another country and starting their business and being so successful, I’m very proud to be part of this and help them as much as I can.”

Daniel’s Boutique’s 36-year stay in Crystal City ended more abruptly than expected after the landlord rejected the owners’ request that they be allowed to stay through the end of the year, including the busy winter holiday season.

Fortunately, Atlantic Realty Company, the owner of 8150 Leesburg Pike, offered a temporary office space where the business could store its goods until construction on the new shop finishes.

“We are hoping for that,” Mona said of the potential early April grand opening. “There will be a big announcement, because all our clients are also waiting. They’re asking all the time.”

This story was updated to clarify Daniel’s Boutique’s work with Kim Kardashian. The business altered her outfit for a BET Awards ceremony, but it didn’t provide the clothes, as previously implied.

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The Pakistani clothing store Khaadi will open at Tysons Corner Center on Feb. 24 (courtesy Khaadi)

(Updated at 2:30 a.m. on 2/22/2024) A Pakistani fashion company will soon leave its first footprint in the U.S. with the unveiling of a new Tysons store.

Khaadi is set to launch a 5,500-square-foot “Experience Store” at Tysons Corner Center this Saturday, Feb. 24, a company spokesperson confirmed to FFXnow. The retail outlet will be located on the mall’s second floor near Barnes & Noble.

This will be Khaadi’s first physical location in the U.S., but it has already expanded outside of its home in Pakistan to the United Kingdom and United Arab Emirates, totaling 50 stores worldwide.

“Khaadi sees the US market as the next crucial step in its global expansion journey,” Khaadi spokesperson Tinath Saeed Fahd said. “The United States, with its vast retail landscape, presents abundant opportunities for brands offering unique and diverse products and Khaadi is prepared to embrace these opportunities.”

Tysons Corner Center was chosen as the site for Khaadi’s U.S. introduction because of its status as “Virginia’s premier shopping destination,” Saeed Fahd added.

“[It] highlights Khaadi’s ambition to expand its international presence and build connections with a wider audience that extend beyond shopping,” she said.

Here’s more from the company on its background:

Founded in 1998 by Shamoon Sultan, Khaadi is a leading retail brand which has experienced unprecedented growth from a single store selling hand-woven fabric to 50 stores spanning the globe from Pakistan to UAE, UK and now US.

Khaadi’s commitment to innovation and pushing the boundaries of fashion, means it’s always looking for ways to evolve designs. The brand’s designs are known for their vibrant colors, intricate craftsmanship and connection to Pakistani and Eastern culture and heritage. Khaadi’s aesthetic is a mix of traditional and modern elements, which help create a unique and contemporary feel, catering to a wider audience globally.

With the Muslim community as a primary audience, Khaadi sells both fabrics and ready-to-wear clothes, including kurtas, shawls, pants, shirts, skirts, jumpsuits, and other formal and casual items.

The Tysons store was “carefully” designed to celebrate “creativity, style and individuality,” according to Saeed Fahd.

“The modern, minimal space hosts a curated collection of everyday versatile ready-to-wear assortments along with accessories for an effortless style solution,” she said.

(Correction: This story previously said Khaadi will offer gift-wrapping options. A spokesperson says that won’t be available at the Tysons store.)

After making its introduction in Tysons, Khaadi plans to continue expanding in the U.S. with stores anticipated in Texas and New Jersey in the next two years.

Khaadi will continue a fashion-focused year for Tysons Corner Center, which welcomed Rothy’s last month and is set to add Primark and Mango.

The mall has also lured the restaurants Maggiano’s Little Italy and the Cheesecake Factory away from their longtime homes in Tysons Galleria. The chains are expected to move this summer and in the fourth quarter of 2024, respectively.

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The Beaufort Bonnet Company sells children’s clothes and accessories like baby swaddles (courtesy The Beaufort Bonnet Company)

Merrifield will welcome a new kids’ clothing store next month, just in time for parents to update their little ones’ wardrobes for the spring.

The Beaufort Bonnet Company will open its first retail store in the D.C. area on March 2 at 2920 District Avenue, Suite 143, in the Mosaic District.

Headquartered in Lexington, Kentucky, the business focuses on clothes and accessories for babies and young children, but it also stocks some shirts, swimwear and lounge wear for adults.

“The Beaufort Bonnet Company is a children’s lifestyle brand,” a company spokesperson said. “Our mission is to make babyhood and childhood special. We encourage parents to dress their little ones up and take lots of pictures. They are only little for a little while — we believe it’s important to embrace this sweet yet fleeting stage in life.”

Beaufort Bonnet originated as a small operation in Beaufort, South Carolina, that made baby bonnets. After getting a bonnet as a gift for her baby daughter, CEO Markey Hutchinson bought the business from the original owners in 2012 and renamed it in honor of its original product.

A stay-at-home mom in Lexington, Hutchinson initially worked out of her basement, but she soon struggled to keep up with demand, according to a profile by Smiley Pete Publishing. She found the support she needed in a partnership with Oxford Industries, a clothing company whose labels include Tommy Bahama and Lilly Pulitzer.

With the addition of the Mosaic District, Beaufort Bonnet will have just four corporate stores, including two in Florida and one in Kiawah Island, South Carolina. However, its products are sold by hundreds of boutiques nationwide, including Lemoncello in Arlington and The Purple Goose and Monday’s Child in Alexandria.

Designed with an Americana theme in a nod to its proximity to D.C., the 1,344-square-foot store at the Mosaic District will feature a miniature colonial house with a playhouse, kitchen and Lego wall.

“The beautiful seating area was designed in collaboration with Lauren Deloach, an Atlanta-based interior designer using a variety of patterns and textures that lend to the timeless but fresh style that is synonymous with T.B.B.C.,” the spokesperson said.

Other relatively recent openings at the Mosaic District include Mimi’s Handmade Ice Cream, which had a soft opening last November. The Asian street food restaurant Hawkers is also expected to open in the former Four Sisters space later this year.

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The recycled-shoes store Rothy’s is now open at Tysons Corner Center near Macy’s (courtesy Tysons Corner Center

A store that sells clothing made of recycled materials has opened its doors at Tysons Corner Center, kicking off what appears to be a fashion-focused year for the region’s largest mall.

Rothy’s opened a 1,815-square-foot store on the mall’s second level, near Macy’s, last Thursday (Jan. 25), Tysons Corner Center announced Friday (Jan. 26).

Originally launched in 2016, the San Francisco-based brand began as an online-only retailer focused on women’s shoes — specifically ballet flats — manufactured out of single-use plastic bottles. The company has since expanded into other types of shoes for men, women and kids as well as handbags and other accessories.

With the Tysons opening, Rothy’s also assembled 18 brick-and-mortar stores around the U.S., including one in Georgetown.

“We’re delighted to expand the Rothy’s retail portfolio to include Tysons Corner and grow our community in the greater DMV market,” Rothy’s Vice President of Retail Shaheen Mufti said. “Our newest store will serve as a platform to share our brand story and mission, offering comfortable, washable, sustainable footwear alongside thoughtfully designed handbags and accessories.”

In addition to announcing Rothy’s arrival, Tysons Corner Center confirmed two incoming tenants, both of them clothing retailers.

As previously reported, the Pakistani fashion brand Khaadi will open its first U.S. store at the mall this year, occupying 5,491 square feet on the second floor near Barnes & Noble. Mango, a fashion company based in Barcelona, Spain, will open near Macy’s this summer.

Khaadi is on track to open around the third week of February, a company spokesperson told FFXnow.

Other changes at the mall include a new location for Foot Locker, which has combined its existing regular Foot Locker and Kids Foot Locker stores into a new “Power Store” on the first floor near Wasabi.

According to Tysons Corner Center’s press release, the shoe company’s Power Stores offer customers “the largest product selection of any of the retail chain’s store concepts,” including “sneaker and apparel trends specific to the community where the stores operate.”

“Following a number of notable openings in 2023, we are thrilled to welcome a large number of new high-performing and well-known brands to our roster of tenants in 2024,” Jesse Benites, director of property management for Tysons Corner Center owner Macerich, said in the release. “As the #1 shopping destination in the region, and one of the nation’s top-performing centers, Tyson Corner Center continues to attract top brands with the high-volume productivity that retailers are seeking.”

A two-story outlet for the fast-fashion company Primark is also still under construction in the former L.L. Bean space near Bloomingdale’s. Macerich announced the deal back in 2021, and Primark said last August that the store — its 22nd in the U.S. — will open in 2024.

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The Spanish fashion company Mango opened its flagship U.S. store on Fifth Avenue in New York City in 2022 (courtesy Mango)

(Updated at 11:30 a.m. on 12/20/2023) A Spanish fashion brand that has started utilizing artificial intelligence to design its clothes is coming to Tysons Corner Center.

Mango recently announced that it will expand to the D.C. area for the first time with four stores opening in 2024, including one in the region’s largest mall. New locations are also planned at 950 F Street in D.C.’s Penn Quarter, the Westfield Montgomery mall in Bethesda, and Pentagon City.

All of the stores will exclusively sell women’s clothes, except for the D.C. one, which will have both men’s and women’s lines.

The company’s expansion plan for next year also includes its first Pennsylvania store at the King of Prussia Town Center.

“We are very excited to bring the brand experience physically for the first time in Washington D.C. and in Pennsylvania as part of our ambitious development plan for the coming months in the United States, one of our key markets in the coming years,” Mango Director of Expansion and Franchises Daniel López said in a press release.

Founded by brothers Isak and Nahman Andic, Mango opened its first store in Barcelona in 1984 and has since expanded to over 2,500 stores worldwide, though its global growth came at a cost when a factory in Bangladesh collapsed in April 2013. The company now touts a commitment to sustainability and transparency in how its clothes are made.

Though Mango has had a presence in the U.S. since 2006, it launched an expansion plan in the country last year, opening a flagship store in New York City and setting a goal of 40 stores nationwide by 2024.

The Tysons store will be located near Macy’s, a Tysons Corner Center spokesperson says. A Fairfax County permit currently under review indicates that it will be 7,072 square feet in size and located in Suite G4U — currently home to the U.K. clothing company Superdry.

Other fashion brands scheduled to make their debut at Tysons Corner Center in 2024 include the Pakistani retailer Khaadi and the fast fashion company Primark.

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