Idylwood and Pimmit Hills residents will have a new destination for obtaining groceries, starting next month.
Lidl announced today that its latest store will open its doors in Idylwood Plaza at 7511 Leesburg Pike on Aug. 12. The German chain is taking over a portion of the massive space vacated in February 2025 by Whole Foods Market, which relocated to Falls Church City.
Launching a bit sooner than the late 2026 opening previously anticipated by shopping center owner Federal Realty, the 23,485-square-foot grocery store will celebrate its grand opening with a ribbon-cutting ceremony at 7:40 a.m. Shoppers can expect exclusive deals as well as complimentary croissants and coffee, according to a press release.
Lidl is “thrilled” to expand its reach to the Falls Church area at Idylwood Plaza, a company spokesperson said.
“When selecting locations for our new stores, we look for convenient, accessible locations that can support high traffic volume daily,” the Lidl US spokesperson said in a statement to FFXnow. “Idylwood Plaza is a perfect fit, allowing us to seamlessly integrate into the community and invite local shoppers to experience firsthand our unique, award-winning combination of high-quality groceries at unbeatable prices.”
Known for discounted prices and an unique mix of both local and imported products, Lidl has been expanding in the D.C. region since establishing its U.S. headquarters in Arlington in June 2015.
The Idylwood Plaza store will be Lidl’s 12th store in Fairfax County, putting it on par with rival German discount grocer Aldi. Just in the past couple of years, the chain has added locations in Herndon, Centreville and nearby Tysons.
After its grand opening, Lidl will operate from 8 a.m. to 9 p.m. daily in Idylwood. More from the press release on what shoppers can expect:
- Fresh Finds: Smell that? It’s the famous Lidl US bakery, offering freshly baked bread and pastries all day long.
- More Ways to Save with Lidl Plus: Download our loyalty app Lidl Plus to earn Lidl Points on every purchase, unlock member exclusive offers at checkout and customize your trip with personalized coupons.
- Weekly Savings: Keep your cart full and your wallet happy with our Wednesday Weekly Deals —rotating discounts on fresh produce, pantry staples, and global brands.
- Weekend Super Sale: Six sizzling items drop every Friday-Sunday at prices so hot, they won’t last long — available for a limited time only.
In addition to provisions, Lidl sells a variety of kitchenware, home décor and even fitness gear.
Lidl is one of four new tenants moving into the former Whole Foods storefront, which has been subdivided into smaller spaces. In the coming months, the grocer will be joined by the juice shop South Block and fast-casual eateries Potbelly and Qdoba Mexican Eats.
According to Federal Realty’s site plan for Idylwood Plaza, one new 1,181-square-foot space remains available for leasing.
