A new juice and coffee bar is opening today (Friday) at Tysons Corner Center.
Following today’s launch, Joe & the Juice, a Danish brand known for its juices, coffee, shakes, and sandwiches, will hold a grand opening for its first Virginia location tomorrow (Saturday), starting at 9 a.m.
While Joe and the Juice has a few dozen stores in New York, the majority of its locations are overseas, including in Europe, the Middle East, Asia, and Africa. Tysons felt like “a natural fit” for the company’s Virginia debut, U.S. Managing Director Jorrie Bruffett told FFXnow in an email.
“There’s always something going on, people grabbing coffee, meeting friends, heading to work, shopping, training, or just enjoying the day,” Bruffett said. “We love that energy. We want JOE to feel energetic, social and welcoming, and we’re excited to bring that lifestyle to Tysons and become part of the community.”
For the grand opening, the restaurant will distribute free merch for the first 100 guests, play music and serve the company’s new hot breakfast menu, which just launched at select locations nationwide. The items include Steak ‘n’ Egg, Turkey Scramble and Egg & Avo in wraps and bowls.
Patrons can expect to find “a minimalist design, a clean layout, warm lighting and green tones,” Rekik Tesfaye, a procurement coordinator for Joe and the Juice, said in an email. “It’s easy to navigate for a quick bite on the go, and inviting enough to want to stay a while.”
Filling a storefront vacated this spring by the Persian eatery Maman Joon, the Tysons outpost joins Joe locations in D.C. and Bethesda. While the company is planning to open more locations in 2027, none are in Fairfax County, the company said.
According to the store website, Joe & the Juice will be open in Tysons from 10 a.m. to 5 p.m. today, followed by operating hours of 9 a.m.-9 p.m. tomorrow and 8 a.m. to 8 p.m. on Sunday (Oct. 4).
Tysons Corner Center also recently welcomed the Vietnamese stall Clay Bowl, which is now open in its third-floor food court, but shoppers lost a dessert option with the closure of the cookie shop Chip City.
