(Updated at 5 p.m.) Fairfax City’s latest grocery store is giving a new meaning to the term five-finger discount.
Amazon Fresh opened in Point 50, previously known as the Fairfax Shopping Center, today (Thursday), boasting new technology that lets shoppers buy items without having to get them individually scanned.
All they need to do is swipe an app or a credit card when they enter and exit the store.
“The goal is to make the smoothest transition,” Amazon Fresh District Manager Jim Gillespie said.
Shoppers inundated the approximately 30,000-square-foot store at 10360 Fairfax Blvd. when it opened at 7 a.m. with a ribbon-cutting and the potential for prizes and discounts.
Fairfax resident Nile Milton grabbed a pineapple and wondered how the store would know who and what to charge.
“We’re going to see how this works out,” said Milton, an Aldi regular who also frequents Giant and Walmart.
When Milton asked how purchasing worked, a worker explained that the store’s overhead cameras detect what items customers take and link them to people when they enter the store. Weight sensors also assist.
Traditional checkout lines with clerks who scan items are also available.
The new technology is a first in the region for Amazon and involves some 1,600 cameras for the store, according to a tech worker. A public relations representative later challenged that figure, saying that the number of cameras in stores are in the hundreds.
“Anything they take off the shelf is automatically added to their virtual cart, and anything they put back on the shelf comes out of their virtual cart,” Laura Hayes, a public relations representative for Amazon, said in an email regarding customers who choose to pick the Just Walk Out technology option.
People can use the Amazon app to link their bank account. And those with the app can use their palm to swipe in and out of the store, somewhat like a touchless digital fingerprint.
It’s one of the ways the company is looking to transform the industry. The store also touts competitive prices, such as 15-cent bananas and 89-cent loaves of fresh bread, and it plans to offer two-hour delivery of groceries, a standard for the brand, within coming weeks.
Fairfax resident Tom Castro arrived at the store at 3:55 a.m. and waited with others in the rain. As part of a prize for being first, he received flowers, which he promptly gave to his wife.
Castro said he visited the store about a half dozen times before it opened, wondering what the company’s timeline was. He said the pandemic led him to become a believer in having groceries delivered.
“We’re thrilled Amazon has decided to bring this technology to Fairfax — a city that embraces innovation and technology — for the benefit of our residents, office workers, and visitors,” Mayor David Meyer said in a statement. “Amazon has been a great partner in the development of this Fresh store, and we are looking forward to welcoming them into our community.”
Other stores in the region are planned for Arlington, Lorton and Manassas. The company is hiring hundreds of workers for those stores. Hayes said the Lorton store could open this year.
Amazon has also targeted Bailey’s Crossroads for a grocery store, but staff were unable to identify whether it will be an Amazon Fresh. The company also operates Whole Foods.
The Fairfax store’s hours are 7 a.m. to 10 p.m. The company first brought Amazon Fresh to Fairfax County last summer, with a store opening in Franconia (7005 Manchester Blvd.).
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Are you ready for summer? Live Fairfax has a bucket list of indoor activities, outdoor escapades and trips to explore this summer.
Camps are just the beginning of what’s in store at Art House 7 this summer. We’re thrilled to offer an array of exciting classes for both kids and adults!Rediscover your creativity with some of our AH7 favorites, such as drawing, hand-sewing, modern embroidery, and our popular 3-week Jump into Crochet classes. But that’s not all! We’ve added some fresh and exciting options to our summer class selection, guaranteed to spark your imagination.
To enhance your artistic journey, we have intensified some of our Ceramics: The Wheel classes to a full 3-hour duration. This extended time allows for more creativity and skill development in each class session. If you’re eager for a captivating twist, give Contemporary Still-Life Drawing & Painting a go. Or why not try an immersive outdoor painting adventure? We have a unique opportunity for you to bring your painting skills to life while learning and creating in the great outdoors with our Landscape Painting: Studio and Plein Air class!
We invite you to visit our website and explore our full Summer Session schedule, brimming with a diverse range of classes and camps. Classes and camps begin June 20th. Unleash your inner artist, broaden your horizons, and embark on a summer adventure like no other. Let’s make this a summer to remember at Art House 7!
Potomac Harmony Chorus has a new director! We’re ready
to kick off the season with new music, a new approach, and YOU!
Potomac Harmony is one of 500 choruses in Sweet
Adelines International. We’re a vibrant,
contemporary, inclusive, welcoming, and open community of women singers who
perform four-part harmony, barbershop style, committed to a high level of
achievement through teaching, mentoring, personal growth, and performance. Our vision is to entertain, educate, and
enrich lives through musical expression while promoting the barbershop art
Potomac Harmony recently had our first performance
with our new director, receiving rave reviews! We invite you to stop by any Wednesday
evening and be part of the fun and harmony!
Army Birthday Festival – Free and Fun
Make Saturday, June 10, 2023 a great day!
Come celebrate the Army Birthday Festival at the National Museum of the U.S. Army from 9:00 a.m. – 5:00 p.m. Rain or Shine!
• Experience outdoor and indoor fun activities, for all
Unveiling of West Ford historical highway marker
Gum Springs will be celebrating 190 years of its founding by freedman West Ford on Saturday, June 17, 2023. To kick-off the celebration, there will be an unveiling of a Virginia historical highway marker for West Ford on Fordson Road