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Crumbl Cookies will launch latest store in Kingstowne this week

(Updated at 12:15 p.m.) The Utah-based bakery chain Crumbl Cookies has added Kingstowne to its ever-growing roster of Fairfax County locations.

The business will have a grand opening for its new store in Suite 100 at 5810 Kingstowne Center at 8 a.m. on Friday (Aug. 18), the Mount Vernon Springfield Chamber of Commerce announced yesterday.

During the grand opening, the store will offer free mini cookie samples to customers while supplies last, according to franchise owners Joel and Deenie Frary, who also run an Ashburn location.

“We just knew Crumbl would be perfect for this area!” the couple told FFXnow by email. “Our family spent several years living just minutes from this specific shopping center so we knew that it would be a hit! As natives of NOVA, we love this area and are excited to bring Crumbl to the community.”

Crumbl opened its first store in Logan, Utah in 2017. Emphasizing high-quality ingredients and the experience customers get from watching their treats get made in real time, founders Jason McGowan and Sawyer Hemsley — now, respectively, the CEO and chief operating officer — started the company after developing what they believe to be the “perfect” chocolate chip cookie recipe.

The chain now has more than 800 locations across the U.S., including in Reston, Vienna, Chantilly and Fair Lakes.

Deenie Frary says she and Joel both grew up in Northern Virginia and have lived in the area for more than 25 years. They first came across Crumbl Cookies while living in Texas and decided to open their own franchise after returning to Virginia, the Loudoun-Times Mirror reported when the Ashburn store opened in 2021.

“To us, Crumbl means happiness and joy and sharing all wrapped up in an extra delicious treat!” Deenie Frary said. “We have been in the ‘cookie business’ for several years now and are so excited to share our love of Crumbl with the Alexandria community. We hope you will come and visit us again and again!”

In a press release, the Mount Vernon Springfield Chamber of Commerce called the bakery “the perfect addition” to Kingstowne Towne Center, a sprawling 45-acre shopping center anchored by Giant, Safeway and a Regal movie theater.

“Customers looking for options have the advantage of Crumbl’s rotating menu inspired by popular flavors, foods, desserts of all kinds,” the chamber said.

Expanding beyond the original chocolate chip cookie, Crumbl’s menu features different flavors that rotate weekly. It also serves pies, cakes and other desserts.

The Kingstowne location will operate from 8 a.m. to 10 p.m. on Monday through Thursday and from 8 a.m. to midnight on Fridays and Saturdays.

The company is also expected to open a store at the Bradlee Shopping Center in Alexandria this summer.

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