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More options added to ‘virtual’ Tysons food hall for upcoming grand opening

Pizza Serata is one of two restaurants currently operating at The Kitchen Collective in Tysons (courtesy Pizza Serata)

The budding “virtual” food hall at Fairfax Square in Tysons will make its formal, in-person introduction to the community next week.

At its official grand opening on Friday, Aug. 25, The Kitchen Collective — known as TKC Food Hall for short — will start serving items from the health food cafe Soul Rebel and a brand-new dessert concept called Franki’s.

The newcomers will join Pizza Serata and Yasmine, two D.C.-based restaurants that have offered takeout and deliveries out of the pickup window at 8045 Leesburg Pike, Suite T3-120 since it opened in July.

The grand opening will kick off at 11:30 a.m. The first 50 people in line to place an order will get a $20 gift card to use for their next visit, TKC Food Hall announced yesterday (Thursday).

The food hall was developed by the team behind Joon, a Persian restaurant that opened in the former Chef Geoff’s space at Fairfax Square on June 13.

Co-founder Reza Farahani previously told FFXnow that, by taking advantage of Joon’s large kitchen, he and his chef partners can share resources and expand their brands to Northern Virginia without the expenses required to set up standalone brick-and-mortar locations.

“The multi-branded virtual food hall allows guests a convenient way to enjoy chef-driven meals from multiple brands under one check,” TKC Food Hall said in a press release.

Most of the announced concepts have already been established elsewhere. Pizza Serata operates out of D.C.’s Crooked Run Brew Pub, Yasmine is a Lebanese kebab shop in Union Market, and Soul Rebel is based in Jupiter, Florida.

Franki’s, however, is described as a “brand new cookie and brownie concept” named after Joon chef Chris Morgan’s 2-year-old daughter.

It will serve “a variety of large cookies with a soft fresh out of the oven texture and flavors ranging from ‘the cookie monster’ (brown butter chocolate chip, marshmallow, and heath bar) to a blueberry cream cheese white chocolate and many more,” according to TKC Food Hall.

In the future, the kitchen is expected to add the American Chinese restaurant Lucky Danger and the new concepts El Oso, which will serve Mexican street food, and San Tokki.

The Kitchen Collective is currently open for in-person and online orders for delivery or curbside pick-up from 11:30 a.m. to 10 p.m. daily.

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