A national Pilates chain is taking a run at establishing a Virginia presence, starting with the opening of a Tysons studio this weekend.
Jetset Pilates will launch its first Virginia studio in The Boro at 1640 Boro Place, Suite 206, with a grand opening celebration on Saturday, Nov. 14. Classes at 10 and 11 a.m. will be followed by a free party with music, “light bites” and giveaways from 1-3 p.m.
“These classes are not complimentary, but they are offering discounted membership rates leading up to and throughout the day of the celebration,” a public relations representative for Jetset said.
The facility has already sold “hundreds” of founding memberships since starting presales in mid-July, according to a press release. The founding members have been granted access to preview workouts as a perk ahead of the grand opening.
Jetset also began introducing itself to the local community with pop-up classes, private VIP sessions and partnerships with local businesses and residential neighborhoods.
The Tysons franchise is the first of many planned in the region by Vertex Fitness Group, which signed an agreement with Jetset to develop 25 studios. The next locations are slated to open in Midlothian (14313 Winterview Parkway) next month and Ashburn (44795 Dulles Overlook Drive) in early 2027.
“Virginia is home for us,” said James Temple, who co-founded Vertex Fitness Group with Mo Khalil. The pair are also Mathnasium franchisees, operating more than 100 of the educational centers in the area.
A native of Suffolk, Virginia, Temple noted that Vertex’s chief operating officer, Christy Rowe, grew up in Grundy and “lives just a few miles from” Jetset’s upcoming Ashburn studio.
“Tysons is our anchor here, but it was never meant to be a single opening,” he said. “We’re bringing Jetset to Virginia as a network of studios, from Northern Virginia to the Richmond region, so members can find a class close to home and close to work.”
Jetset Pilates President and CEO Bertus Albertse credited Temple’s and Khalil’s experience with Mathnasium for convincing the company to trust them with leading its entry into Virginia.
“James and Mo have already proven at Mathnasium that they know how to scale a business the right way, and that experience translate directly to what we’re seeing in Virginia,” Albertse said in the press release. “That kind of discipline, data-driven execution is exactly what we want leading our growth in this market.”
Founded in Miami, Florida, in 2010 by Tamara Galinsky, Jetset Pilates specializes in high-intensity, music-driven Reformer Pilates classes that typically last for 50 minutes. The chain began franchising in 2022 and now boasts more than 400 studios that are either currently operating or in development in the U.S., United Kingdom and Australia.
While the Tysons studio is the company’s first in Virginia, Jetset made its regional debut earlier this year with the opening of a studio at D.C.’s Union Market. A second location in the District is on track to open on 14th Street this winter.
Taking the place of F45 Training, whose gym closed last December, Jetset’s Tysons studio occupies an approximately 2,200-square-foot, second-floor space next to Tysons Nail Lounge, according to a retail site plan. It offers 16 custom reformers.
In addition to the signature reformer class, available workouts will include a slower-paced foundations class, targeted resistance work focused on the upper and lower body, and advanced experiences that pick up the speed and intensity, including a 60-minute option.
Jetset will join a number of recent openings at The Boro. Earlier this year, the mixed-use neighborhood near the Greensboro Metro station welcomed Open Road, which took the place of Él Bebe, as well as Fava Pot and Game Show Battle Rooms.
The Boro also introduced a biergarten in June, and a two-story Tilebar showroom is slated to open next door to Jetset Pilates sometime this coming winter.
