Greenheart Juice Shop is ready to welcome customers in Reston.
The local juice and smoothie chain will celebrate the grand opening of its newest location at North Point Village Center (1432 North Point Village Center) at 8 a.m. this Saturday (Nov. 23).
The first 50 people to attend the grand opening will get a $20 gift card, and anyone who makes a purchase throughout the day will be entered into a raffle to win a three-day signature cleanse, which typically costs $180, according to a press release.
The business will be open daily from 8 a.m. to 5 p.m.
Greenheart Juice’s Reston location is its sixth, continuing its gradual expansion across Northern Virginia since launching in 2013 in Leesburg. The shop can also be found in Vienna, Aldie, D.C.’s Western Market and Arlington’s Courthouse neighborhood.
A second Arlington location in Ballston closed in October. Greenheart founder and director of operations Alicia Swanstorm told FFXnow’s sister site ARLnow that the juice bar was moving to a different, smaller site but declined to confirm the new address.
Swanstorm previously told FFXnow that she had long harbored affection for Reston’s “family-focused atmosphere” based on her experience participating in the Reston Farmers Market. When the space at North Point Village Center became available, following the closure of Jerry’s Subs and Pizza in 2019, the team “couldn’t pass it up.”
She hopes the new juice bar lives up to her motto “You deserve to feel good.”
“Those are words we live by, whether it’s through uplifting guest interactions, our clean ingredients that help people feel their very best or thoughtful spaces that feel good to be in,” Swanstorm said in the press release. “We’re excited to warmly welcome and introduce the Reston community to Greenheart, because they, too, deserve to feel good.”
Greenheart’s menu features cold-pressed juices, smoothies, fruit bowls, cashew milk, waffles and other breakfast and health food items.
The business is now owned by Reese Gardner, whose Wooden Nickel Bar Company owned several restaurants in Arlington. A regular customer of Greenheart, Gardner purchased the chain in December 2022 with the goal of expanding it, per the press release.
