Panera Bread, a national bakery-cafe, is reportedly opening up a new location in Reston.
According to a report by The Burn, the restaurant has signed a lease for space in Halley Rise, the mixed-use development at the intersection of Reston Parkway and Sunrise Valley Drive near the Reston Town Center Metro station.
Panera Bread will take up a 3,500-square-foot corner spot near Wegmans, which opened last year at 11950 Hopper Street.
The company did not immediately return a comment request on when it plans to open up shop.
Panera Bread closed in Reston Town Center in 2019 at 1825 Discovery Street. At the time, the business announced it planned to reopen in Reston at a later point, but right now, its closest locations are in Herndon on Elden Street and at Worldgate Centre.
The cafe sells sandwiches, bakery items, pasta, soups, pizzas and other items.
Developed by Brookfield Properties, Halley Rise took over a 36-acre office park near the Metro station with plans for 3.5 million square feet of housing, retail, offices and open spaces. In addition to Wegman’s, completed elements include The Edmund apartments and an urban farm.
A pair of apartment towers called The Arbor at Halley Rise has been under construction since July 2022 and is expected to open in 2025. Panera will be on the ground floor of that complex, according to The Burn.
The Halley Rise neighborhood in Reston will host its second annual fall festival tomorrow (Saturday).
The event will feature a spooky scavenger hunt, pumpkin painting, live music, bouquet-making and games.
The event is free and open to all. Tours of the neighborhood’s farm, which is located at 2025 Fulton Place, will be offered from noon to 2 p.m.
Food from the Roaming Rooster’s food truck and A.M. Kettle will be available for purchase on site. Live music by The Dirty Grass players is also planned. Game options include corn hole, jumbo Jenga and a giant Connect 4.
This year, the Farm has collected over 1,000 pounds of produce since July to donate to local nonprofit organization Cornerstones, exceeding its goal of at least 500 pounds.
Online registration is encouraged.
Brookfield Properties broke ground on the Halley Rise project in 2019 and has since focused on constructing The Edmund, a 353-unit apartment building that includes a pool, terrace, and fitness center. The apartment building houses Wegmans on the ground floor.
Halley Rise, a mixed-use development in Reston, is hosting an inaugural event with craft brews, live music and bouquet-making.
The first-ever Beer in the Garden event is in partnership with Lost Rhino Brewing Company, a brewery located in Ashburn. It will take place at the farm at Halley Rise, a pop-up urban farm at 2025 Fulton Place that is the site of community events.
The event is set for Sept. 16 from noon to 3 p.m. Open to guests ages 21 and up, tickets are $10 and include a custom pint glass, a flower bouquet, root beer and a $5 donation to the nonprofit Cornerstones.
In addition, food, beer and other drinks will be available for purchase. Attendees under 21 are free but must register online through Eventbrite.
The farm opened in 2022 and grows fruits, vegetables, herbs and flowers. Produce grown on the farm is donated to Cornerstones.
A pair of 480-unit buildings in the massive Halley Rise mixed-use development in Reston is nearing completion.
The Arbor at Halley Rise, located at the intersection of Reston Parkway and Sunrise Valley Drive, includes a pair of towers built on a common podium. It will also include 9,500-square-feet of retail, outdoor courtyards, a pool, amenities areas, club rooms and a fitness center.
Fairfax County is in the early phases of considering a sign plan for the project. In the application, the developer notes that the branding of the apartment building was “inspired by the serenity of nature.”
“This concept focuses on creating a sanctuary at home,” the application says. “A stylish font paired with a vintage illustration set creates a system that feels chic yet comfortable.”
Construction on the apartment component began in July of last year. Retail is expected to deliver in October 2024, with opening slated for April 2025, according to a site plan.
At completion, Halley Rise will include nearly 2 million square feet of office space, 1,600 residential units, 246,000 square feet of retail, 5 acres of parks and 3,700 parking spaces. The development’s most recent addition was the long-anticipated opening of Wegmans in January.
The project is divided into two phases. The first phase, which will be completed this year, includes 90,000 square feet of retail, 480,000 square feet of office space, 532 residential units and 771 parking spots.
The 85,000-square-foot grocery store is located at 11950 Hopper Street and will officially open at 9 a.m.
Most of the store’s 425 employees were hired locally, according to the company.
Katie Sullivan, the store’s manager, told FFXnow that the Reston location is unique because it was adapted to an urban-focused environment.
“This store is unique in that it’s an urban-style Wegmans in a mixed-use development. We’ve automated the shopping experience at this store, with a unique layout that is built for the urban environment,” Sullivan told FFXnow.
The Reston location also has a self-serve coffee bar — the first in any other Wegmans store in the state. A Burger Bar is also available through the company’s online ordering app.
The store has the traditional restaurant section, which is a staple of the Wegmans’ brand. Items on the menu include fresh sushi, pizza, salads, sandwiches, packaged subs and other prepackaged meals.
In celebration of its opening, the grocery store has committed $20,000 through donations and event partnerships in the Reston area.
Parking is accessible in a structured parking garage below the grocery store. Residential units tower above the grocery store, which is accessible from the Reston Town Center Metro station.
Wegmans Food Markets, Inc has 109 stores along the East Coast, including ones in Fairfax, Chantilly and Capital One Center in Tysons.
The grocery store is an anchor tenant of Brookfield’s development, which will transform a 36-acre office park near the Metro station with 3.5 million square feet of housing, retail, offices and open spaces. Up to 1,500 residential units, 250,000 square feet of retail, and 1.5 million square feet of office space are planned.
The 85,000-square-foot store, which is located at the new Halley Rise development at the intersection of Reston Parkway and Sunrise Valley Drive, will include a cafe, coffee shop and The Burger Bar.
“While our opening is still a few months away, we have already met many great applicants and are excited to continue building our team,” wrote Reston Store Manager Katie Sullivan in a statement. “Wegmans is known for being one of the best places to work because we offer opportunities for advancement, flexible scheduling, and competitive pay and benefits packages.”
It’s expected to employ more than 400 people. Currently, a hiring effort is underway for nearly 200 open positions. Interested individuals are encouraged to apply online before the event.
An in-person hiring event is set for Tuesday, Nov. 8 from 10:30 a.m. to 4:30 p.m. at The Edmund apartments (2025 Fulton Place).
The grocery store is on the ground floor of The Edmund.
The event, which includes live music, food and activities, also kicks off the introduction of the Farm at Halley Rise, an urban farm by Up Top Acres that grows food and donates products to organizations that work to reduce food insecurity.
Just under half an acre in size, the farm includes more than 30 vegetable, herb and fruit crops, along with beehives, a native flower garden, a rain garden and a meadow. The farm is intended to provide Cornerstones Food pantry and other local food security organizations with produce.
“At Up Top Acres, our goal is to create productive farms and gardens that foster a sense of community,” Up Top Acres co-founder Kathleen O’Keefe said. “We’re excited to welcome the Farm at Halley Rise into our portfolio and partner with Brookfield to reduce food insecurity and work toward a more equitable food ecosystem.”
Brookfield Properties broke ground on the project in 2019 and has since focused on building The Edmund, a 353-unit apartment building that includes a pool, terrace, and fitness center. The apartment building, which will house Wegmans on the ground floor, is slated to open in spring 2023.
Robert Swennes, Brookfield’s head of the mid-Atlantic and southeast region, said that the festival is part of an ongoing effort to make the development a vibrant community and destination in Reston.
“We are excited to welcome friends and families from across Northern Virginia for a day full of autumnal festivities, live music, delicious food and more, plus the grand opening of our new urban farm — all together should make for a wonderful celebration at Halley Rise,” Swennes wrote in a statement.
The festival will include scavenger hunts, a pumpkin painting station, a bouquet making stand, farm tours, lawn games and performances by local bluegrass band High & Wides. Pepe by Jose Andres, a food truck, will also serve up Spanish flat sandwiches.
At full build-out, Halley Rise will bring 1,600 residential units, 1.9-million-square-feet of office space, 240,000 square feet of retail, five acres of open space and associated infrastructure to the area.
A spokesperson for Brookfield Properties told FFXnow that the company plans to find other ways to engage the local community.
“Following this year’s event, we will continue to explore ways to offer family-friendly programming for the community,” the spokesperson said.