Wegmans is officially opening its doors to the public tomorrow (Wednesday) in Brookfield Properties’ new Halley Rise development.
The 85,000-square-foot grocery store is located at 11950 Hopper Street and will officially open at 9 a.m.
Most of the store’s 425 employees were hired locally, according to the company.
Katie Sullivan, the store’s manager, told FFXnow that the Reston location is unique because it was adapted to an urban-focused environment.
“This store is unique in that it’s an urban-style Wegmans in a mixed-use development. We’ve automated the shopping experience at this store, with a unique layout that is built for the urban environment,” Sullivan told FFXnow.
The Reston location also has a self-serve coffee bar — the first in any other Wegmans store in the state. A Burger Bar is also available through the company’s online ordering app.
The store has the traditional restaurant section, which is a staple of the Wegmans’ brand. Items on the menu include fresh sushi, pizza, salads, sandwiches, packaged subs and other prepackaged meals.
In celebration of its opening, the grocery store has committed $20,000 through donations and event partnerships in the Reston area.
Parking is accessible in a structured parking garage below the grocery store. Residential units tower above the grocery store, which is accessible from the Reston Town Center Metro station.
Wegmans Food Markets, Inc has 109 stores along the East Coast, including ones in Fairfax, Chantilly and Capital One Center in Tysons.
The grocery store is an anchor tenant of Brookfield’s development, which will transform a 36-acre office park near the Metro station with 3.5 million square feet of housing, retail, offices and open spaces. Up to 1,500 residential units, 250,000 square feet of retail, and 1.5 million square feet of office space are planned.
Wegmans will officially open its Reston location on Feb 1. at 9 a.m, the grocer announced today.
The 85,000-square-foot store, which is located at the new Halley Rise development at the intersection of Reston Parkway and Sunrise Valley Drive, will include a cafe, coffee shop and The Burger Bar.
“While our opening is still a few months away, we have already met many great applicants and are excited to continue building our team,” wrote Reston Store Manager Katie Sullivan in a statement. “Wegmans is known for being one of the best places to work because we offer opportunities for advancement, flexible scheduling, and competitive pay and benefits packages.”
It’s expected to employ more than 400 people. Currently, a hiring effort is underway for nearly 200 open positions. Interested individuals are encouraged to apply online before the event.
An in-person hiring event is set for Tuesday, Nov. 8 from 10:30 a.m. to 4:30 p.m. at The Edmund apartments (2025 Fulton Place).
The grocery store is on the ground floor of The Edmund.
Halley Rise — a major mixed use development at the door of the Reston Town Center Metro station — will debut its inaugural Halley Rise Fall Festival on Oct. 22.
The event, which includes live music, food and activities, also kicks off the introduction of the Farm at Halley Rise, an urban farm by Up Top Acres that grows food and donates products to organizations that work to reduce food insecurity.
Just under half an acre in size, the farm includes more than 30 vegetable, herb and fruit crops, along with beehives, a native flower garden, a rain garden and a meadow. The farm is intended to provide Cornerstones Food pantry and other local food security organizations with produce.
“At Up Top Acres, our goal is to create productive farms and gardens that foster a sense of community,” Up Top Acres co-founder Kathleen O’Keefe said. “We’re excited to welcome the Farm at Halley Rise into our portfolio and partner with Brookfield to reduce food insecurity and work toward a more equitable food ecosystem.”
Brookfield Properties broke ground on the project in 2019 and has since focused on building The Edmund, a 353-unit apartment building that includes a pool, terrace, and fitness center. The apartment building, which will house Wegmans on the ground floor, is slated to open in spring 2023.
Robert Swennes, Brookfield’s head of the mid-Atlantic and southeast region, said that the festival is part of an ongoing effort to make the development a vibrant community and destination in Reston.
“We are excited to welcome friends and families from across Northern Virginia for a day full of autumnal festivities, live music, delicious food and more, plus the grand opening of our new urban farm — all together should make for a wonderful celebration at Halley Rise,” Swennes wrote in a statement.
The festival will include scavenger hunts, a pumpkin painting station, a bouquet making stand, farm tours, lawn games and performances by local bluegrass band High & Wides. Pepe by Jose Andres, a food truck, will also serve up Spanish flat sandwiches.
At full build-out, Halley Rise will bring 1,600 residential units, 1.9-million-square-feet of office space, 240,000 square feet of retail, five acres of open space and associated infrastructure to the area.
A spokesperson for Brookfield Properties told FFXnow that the company plans to find other ways to engage the local community.
“Following this year’s event, we will continue to explore ways to offer family-friendly programming for the community,” the spokesperson said.