An L.A.-based luxury furniture brand specializing in spill-proof modular sofas is opening its first showroom in Virginia today (Aug. 7) at Tysons Corner Center.
7th Avenue’s showroom — also its first in the D.C. area — will be set up with the brand’s water-repellent, stain-resistant modular sofas in a living-room-style area. The sofas come with removable, machine-washable covers and are designed to let customers rearrange cushions and sides into any type of configuration. The price for a love seat starts around $2,700; a three-seat sofa is nearly $4,000.
Walk-in customers are welcome, though the company says the showroom is “appointment-first.” It is also dog-friendly.
“Every showroom we open is designed to feel like a warm, elevated living room rather than a furniture floor, and our first location in Northern Virginia is no different,” said Josh Stinson, the company’s co-founder and chief operating officer, in a release. “Customers can walk in with their kids and dogs, experience a real spill test on the fabrics, rearrange the modular pieces, and see for themselves how one of the biggest purchases for their home holds up to everyday life.”
Customers who make an appointment will be paired with a design consultant to try out different configurations, watch a spill demo, pull the covers off the memory-foam blend seat cushions and down-alternative back cushions, try out the sofa’s built-in storage and design an indoor or outdoor sofa for their space, the company says.
The Tysons showroom will be the company’s 23rd nationwide, and its second opened in partnership with Macerich, the company behind Tysons Corner Center.
“The D.C. metro has been one of our strongest online markets on the East Coast, and until now those customers had no place to sit on our sofas before they bought,” said Billy Shaw, 7th Avenue’s co-founder and CEO. “Tysons Corner Center lets us meet Northern Virginia shoppers where they already come for the brands they trust.”
The furniture brand is one of many recent additions to Tysons Corner Center. In late July, Eataly, a New York-based Italian food and retail chain, confirmed that it would open its first DC-area location in the two-story space vacated by American Girl earlier this year. American Girl subsequently reopened in a smaller space inside the mall.
Dick’s House of Sport is also set to open a 196,403-square-foot store with interactive components, such as rock climbing walls and golf simulators, at 7951 Tysons One Place, in the former Lord & Taylor wing, this fall.
Other recent openings include a large, custom-built LEGO display honoring America’s 250th anniversary; a Meta Lab kiosk where customers can try on AI glasses; sweet shop La Dolce Bon Bon; and mattress store Casper.
