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A fitness chain endorsed by “Friends” star Jennifer Aniston is extending its reach to Northern Virginia.

Pvolve announced this week that it has signed a franchise agreement with Dr. Mona Keshtkaran for two studios in the region. The New York City-based company also has deals for its first franchises in Chicago and Seattle.


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A private preschool franchise will soon replace a longtime laser tag spot in Fairfax County’s Franconia neighborhood.

Franchisees of The Goddard School officially purchased the nearly 1.8-acre property at 5508 Franconia Road last week, they confirmed to FFXnow, paving the way to make the school a reality.


Around Town

Home to dozens of restaurants and shops, Merrifield’s Mosaic District has a potentially exciting year ahead.

A variety of new tenants have already set their sights on the mixed-use neighborhood, while others are still considering one of many storefronts. Here’s a rundown of what to expect at the Mosaic District in the months ahead.


Around Town

Several new restaurants and retail stores are in the works at Reston Town Center, including a few that haven’t been previously confirmed.

Six new retail leases were announced today (Wednesday) by property owner, manager and developer BXP, which touted the signings as a mix of local and national businesses that will “continue to enhance Reston Town Center’s ability to offer something for everyone.”


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A studio devoted specifically to ear-piercing hopes to open in Fairfax Corner later this year.

Rowan, which emphasizes safe piercing practices, will replace the former Becky’s Boutique at 4209 Fairfax Corner Avenue East in just “a few short months,” a company spokesperson said.


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After recently opening a second production facility in Reston, the sky is the limit for local confectioner River-Sea Chocolates.

No longer confined to only the brand’s Chantilly retail store, River-Sea can now offer much more for its customers than previously, outreach director Dave Przybysz told FFXnow.


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What started as a way to stay busy during the coronavirus pandemic has become much more for Krissi Reeber.

A physician associate by day, Krissi Reeber spends her nights as the “gamemaker” for Break From Reality, a family-run hub of escape rooms that celebrated its grand opening in Fairfax City on Jan. 18.


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A company that provides athletic and strength training is planning to open a studio at Reston Station once the weather heats up.

Healthy Baller, which already has a location on Inova Health Systems’ campus in Merrifield, has signed a lease for 4,700 square feet of retail space in the office building at 11400 Commerce Park Drive, property owner Comstock Companies announced late last week.


Around Town

After months of anticipation, Northern Virginia residents got their first look at the new Japanese grocery store in Tysons this past weekend.

Shoppers began lining up well before Marufuji Japanese Market (8520-A Leesburg Pike) opened its doors at 10 a.m. on Saturday, Jan. 25, so anyone who showed up on time found themselves at the end of a queue that past the nearby Starbucks and looped multiple times around Tysons 3 Center’s rear parking lot.


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